{"id":43726,"date":"2023-10-20T15:30:40","date_gmt":"2023-10-20T15:30:40","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/audio-app-omny-scores-content-partnership-with-southern-cross-austereo-startupsmart\/"},"modified":"2023-10-20T15:30:40","modified_gmt":"2023-10-20T15:30:40","slug":"audio-app-omny-scores-content-partnership-with-southern-cross-austereo-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/audio-app-omny-scores-content-partnership-with-southern-cross-austereo-startupsmart\/","title":{"rendered":"Audio app Omny scores content partnership with Southern Cross Austereo – StartupSmart"},"content":{"rendered":"
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Customisable radio app Omny has announced an investment and content partnership with Southern Cross Austereo, one of Australia\u2019s largest media companies.<\/p>\n

 <\/p>\n

Launched last year by Melbourne-based start-up 121Cast, Omny<\/a> enables users to coordinate their own audio material, combining radio snippets, podcasts, voice to text articles and social media updates.<\/p>\n

 <\/p>\n

According to the 121Cast team, over 209,530 minutes of content have been listened to over the last three months since the app was launched in October.<\/p>\n

 <\/p>\n

The partnership gives Omny app users access to all of Southern Cross Austereo\u2019s content catalogue including news shows and entertainment programs.<\/p>\n

 <\/p>\n

Co-founder and chief operations officer Ed Hooper declined to share the details of the partnership, including the amount of money invested.<\/p>\n

 <\/p>\n

He told StartupSmart<\/i> the most exciting aspect of the partnership was the significant amount of new content they would be able to include in the app.<\/p>\n

 <\/p>\n

\u201cOmny has been going pretty well and we were getting a lot of feedback that the app would be enhanced with more content,\u201d Hooper says.<\/p>\n

 <\/p>\n

The partnership was forged by Southern Cross Austereo\u2019s head of digital and innovation, Clive Dickens, who came across 121Cast\u2019s beta product SoundGecko<\/a> while working in the United Kingdom.<\/p>\n

 <\/p>\n

\u201cClive had helped a couple of audio start-ups including (popular music identifying app) Shazam. When he moved to Australia to work with Southern Cross Austereo he was nice enough to put us in touch with their exec,\u201d Hooper says.<\/p>\n

 <\/p>\n

Hooper says they never set out to be disruptive to the media companies, more to the technology through which people consume audio content.<\/p>\n

 <\/p>\n

\u201cWe never set out to hurt the content owners, we wanted to help them get it out to listeners differently,\u201d Hooper says. \u201cTogether we\u2019re a differentiated radio experience for a wider audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Customisable radio app Omny has announced an investment and content partnership with Southern Cross Austereo, one of Australia\u2019s largest media<\/p>\n","protected":false},"author":1,"featured_media":59637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43726"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43726"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59637"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}