What books and online publications do you read to keep up with the news and advice relevant to what you do?<\/strong><\/h3>\nDesignBoom<\/em>, PSFK<\/em> \u2013 to keep updated on design, architecture, innovations and startups. I also look out for technology news across TechCrunch<\/em> or CNet<\/em>, especially anything related to 3D scanning. I subscribe to Bloomberg<\/em>, and I try to keep up with financial news because it helps me understand the funding and P&L side of our business. I also love sifting through Designspiration<\/em> for visual stimuli.<\/p>\nWhat (if anything) do you believe needs to change in Australia for us to see more successful female entrepreneurs in the future?<\/strong><\/h3>\nI think we should be ignoring the male versus female element more. People are people and I believe passionately that this should be the case in society. I think we can all be more accepting of differences between individuals, rather than looking at the differences between men and women. I\u2019d like to see the focus move more towards respecting cultures, personalities, strengths and knowledge, rather than gender itself, which is simply a biological status. In Australia in general I think we\u2019re very, very lucky and everyone has opportunity in front of them at one point or another.<\/p>\n
If anything, I encourage people to be bold and unique with their propositions, but to do it with grace; and this goes for both men and women. Don\u2019t be afraid of pushbacks and disapproving noise because people who tell you \u2018no\u2019 can\u2019t see your vision as clearly as you do. Going out on a limb is the only way you\u2019ll find out how close you are to success, and that\u2019s what I did.<\/p>\n
What are your future ambitions for the business? How big can it go?<\/strong><\/h3>\nAt mPort we are focussed on making a personalised experience common to most consumers. Consumers are heading towards a time when everything they buy should be tailored to them, and with that in mind, we want consumers to learn about themselves like never before so they can make more informed decisions about their physical health. Ultimately, we want to empower people with the confidence to feel their best self from every angle. We also see potential for our 3D body mapping technology to be incorporate into lifestyle entertainment and mainstream culture, so for instance, in the future someone could be watching the football on TV and as a player runs onto the field their 3D avatar is shown on-screen profiling their physical information, from their muscle and fat percentages to their chest circumference. Or imagine ordering a car seat perfectly suited to your personal ergonomics!<\/p>\n
From an expansion perspective, we just launched into the US through a partnership with the world\u2019s largest fitness chain, LA Fitness. The US is our first international market and we have our sights set on the rest of the world, with a priority on expanding into the world\u2019s largest economies first.<\/p>\n
Which women inspire you?<\/strong><\/h3>\nMy mum. If I have something I\u2019m trying to work though I always seek my mum\u2019s wise advice, or even just a lending ear for stress salvage.<\/p>\n
I also admire the internationally renowned architect, Zaha Hadid. She passed away this year, but her designs broke long-standing traditions and that takes guts and following your creative instincts.<\/p>\n
I generally find people inspiring and I try to look for the positive in people around me. If I see a good quality in someone and I think that quality is something I\u2019d like to work with, I find that inspiring.<\/p>\n
This article was first published by<\/em> Women’s Agenda.<\/p>\n","protected":false},"excerpt":{"rendered":"Melody Shiue has designed everything from rapid blood testing kits to wearable ultrasound belts for pregnant woman. But that\u2019s nothing<\/p>\n","protected":false},"author":1,"featured_media":59635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43729"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43729"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59635"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}