{"id":43808,"date":"2023-10-20T15:31:19","date_gmt":"2023-10-20T15:31:19","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/explore-engage-startupsmart\/"},"modified":"2023-10-20T15:31:19","modified_gmt":"2023-10-20T15:31:19","slug":"explore-engage-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/explore-engage-startupsmart\/","title":{"rendered":"Explore Engage &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2012\/03\/l_exploreengage_paulkouppas.gif\" alt=\"Paul Kouppas\" title=\"Paul Kouppas\"><\/div>\n<p><strong>WINNER OF BEST <strong>SERVICES&nbsp;<\/strong>START-UP<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Explore Engage specialises in augmented reality (AR) and interactive applications for mobile devices such as iPhones and tablets. It is also in the process of developing a pair of AR glasses.<\/p>\n<p>&nbsp;<\/p>\n<p>The company defines AR as real-time animation superimposed on each user\u2019s real-time view of the world, usually imposed through a camera device.<\/p>\n<p>&nbsp;<\/p>\n<p>AR solves marketing and utility problems by contextualising data or images for an informative or entertaining simulation, feedback, brand recall, in situ placement and a mixed reality.<\/p>\n<p>In doing so, it can assist in decision-making or simply create a \u201cmagical experience\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Explore Engage is an international leader in AR, providing 3D experiences across advertising, marketing, gaming, retail and property.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe saw an opportunity in the Australian market as there was no one specialising in AR. Also, with the emergence of the smartphone, we now have the capabilities to do AR,\u201d Crane says.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThere was a need for advertisers, general consumers, B2B and B2C companies to use augmented reality.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The three founders funded the business by \u201cchasing down clients\u201d and completing projects. They also received investment once it was established.<\/p>\n<p>&nbsp;<\/p>\n<p>O&#8217;Brien says the founders &#8220;invested heavily from our own funds, gained seed funds and won projects to drive significant growth over the last 12 months.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>While cashflow proved to be the most challenging part of starting the business, the best part of starting up is the \u201cability to say you have started your own business and that it is going well\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Explore Engage is now looking to take its technology to the international stage.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWe are developing a pair of AR glasses that will change the way people consume media globally and interact day to day,\u201d Crane says.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201c[Our goal is to] become one of the top three AR companies in the world.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WINNER OF BEST SERVICES&nbsp;START-UP &nbsp; Explore Engage specialises in augmented reality (AR) and interactive applications for mobile devices such as<\/p>\n","protected":false},"author":1,"featured_media":59592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43808"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43808"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59592"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}