{"id":43847,"date":"2023-10-20T15:31:36","date_gmt":"2023-10-20T15:31:36","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/redbubble-officially-lands-in-europe-as-the-222-million-australian-startup-giant-announces-a-regional-hq-in-berlin-startupsmart\/"},"modified":"2023-10-20T15:31:36","modified_gmt":"2023-10-20T15:31:36","slug":"redbubble-officially-lands-in-europe-as-the-222-million-australian-startup-giant-announces-a-regional-hq-in-berlin-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/redbubble-officially-lands-in-europe-as-the-222-million-australian-startup-giant-announces-a-regional-hq-in-berlin-startupsmart\/","title":{"rendered":"Redbubble officially lands in Europe as the $222 million Australian startup giant announces a regional HQ in Berlin – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Melbourne-based startup Redbubble has announced plans to open a European base in Berlin as it continues its plan to become the next big Australian tech success story.<\/p>\n

The online creative marketplace will be opening the office, its first in Europe, in early 2017 and comes at the same time as the platform launches its German, French and Spanish-language offerings.<\/p>\n

It continues a massive year for Redbubble, with the startup successfully completing an IPO that valued it at $288 million<\/a> and also releasing \u201cstrong\u201d financial results<\/a>.<\/p>\n

Redbubble chief operating officer Barry Newstead says the expansion to Europe has been at least two years in the making and is an \u201cimportant milestone\u201d for the company.<\/p>\n

\u201cIt\u2019s very different to the listing,\u201d Newstead tells StartupSmart<\/em>.<\/p>\n

\u201cThis is about the delivery of value for customers and users. That\u2019s what we\u2019re here to do \u2013 to build a global business.<\/p>\n

\u201cThis is an important step in achieving our mission.\u201d<\/p>\n

Newstead says that Europe is Redbubble\u2019s fastest growing market, and the Berlin office will be the startup\u2019s headquarters in the region.<\/p>\n

\u201cIt feels a bit similar to Melbourne,\u201d he says.<\/p>\n

\u201cWe want to contribute to the startup scene and see it grow there as well.\u201d<\/p>\n

As part of the expansion, Sandra Yonter has been appointed to lead European market development.<\/p>\n

While the US and Australian markets will remain a key focus for Redbubble, Newstead says that the company is eyeing an expansion to Asia at some point in the future.<\/p>\n

\u201cThe bigger long-term question will be Asia and how we think about growing there,\u201d he says.<\/p>\n

\u201cThat\u2019s still very early days.\u201d<\/p>\n

He says that Redbubble\u2019s success in Europe is a testament to the fact that homegrown Australian startups can still succeed globally while remaining based in the country.<\/p>\n

\u201cWe want to build great global startups out of Australia and to do that we need to look beyond our own borders,\u201d Newstead says.<\/p>\n

\u201cStartups should be thinking globally as part of their core strategy. This is very doable \u2013 it isn\u2019t impossible.<\/p>\n

\u201cWe basically built our European presence with a small footprint there and a lot of hard work here.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Melbourne-based startup Redbubble has announced plans to open a European base in Berlin as it continues its plan to become<\/p>\n","protected":false},"author":1,"featured_media":59573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43847"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43847"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59573"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}