{"id":43889,"date":"2023-10-20T15:31:54","date_gmt":"2023-10-20T15:31:54","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/aussie-app-stashd-looks-to-swipe-and-disrupt-fashion-industry-startupsmart\/"},"modified":"2023-10-20T15:31:54","modified_gmt":"2023-10-20T15:31:54","slug":"aussie-app-stashd-looks-to-swipe-and-disrupt-fashion-industry-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/aussie-app-stashd-looks-to-swipe-and-disrupt-fashion-industry-startupsmart\/","title":{"rendered":"Aussie app Stashd looks to swipe and disrupt fashion industry – StartupSmart"},"content":{"rendered":"
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Australian fashion app startup Stashd is working on its valuation ahead of a likely seed investment round in the next few months.<\/p>\n

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Stashd is a player in the competitive online fashion commerce space, adopting a Tinder-style swipe right to \u201cstash\u201d, saving items in an online wardrobe which can be used to purchase those items, or just for style inspiration. Users can swipe left to trash items they\u2019re not interested in.<\/p>\n

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The app features items from online stores such as Net-a-porter, ssense.com and Farfetch.com, but wants to grow to include the likes of The Iconic, Asos.com and Zara. It takes a commission on items purchased within the app.<\/p>\n

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Co-founder Jessica Wilson says the Stashd team has already spoken to investors and is refining the company\u2019s structure, ahead of that seed round.<\/p>\n

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Stashd isn\u2019t the only fashion app to adopt the Tinder style UX. Flipshop offering a similar experience but for dresses, and Shoe Swipe for shoes.<\/p>\n

 <\/p>\n

However co-founder Wilson says she wants to recreate the organic discovery shoppers get in physical stores. The ability to walk into a store and walk out with something you weren\u2019t looking for, and didn\u2019t know you wanted.<\/p>\n

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She hopes that\u2019s what will make Stashd more attractive than other online shopping apps.<\/p>\n

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\u201cFashion discovery, that\u2019s what I want our platform to be about,\u201d Wilson says.<\/p>\n

 <\/p>\n

\u201cIt gives users the chance, unlike other apps that are limited to categories, to come across items like they do in bricks-and-mortar stores.\u201d<\/p>\n

 <\/p>\n

Twenty-two-year-old Wilson is confident, \u201cI know my customers, because I am my customers\u201d she says, but not without reason. Stashd currently has over 100,000 items in the app, users in 85 countries and has been voted as one of Apple\u2019s best new apps in 11 countries, and featured as a top 10 lifestyle app in five different countries.<\/p>\n

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She\u2019s particularly pleased with user engagement rates, 30% of her users are classified as \u2018power users\u2019, that is, they\u2019ve opened the app more than 100.<\/p>\n

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\u201cI think a lot of it is you become super addicted to it,\u201d she says.<\/p>\n

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\u201cInternationally we\u2019ve grown well because it is different, and we\u2019re one of the first people in the fashion app space.\u201d<\/p>\n

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Wilson has worked in the fashion industry in Sydney, New York and Paris, and it was while working at New York Fashion week that she noted the increasing prominence of online fashion identities, and realised there was an opportunity in the space.<\/p>\n

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After a trip to Silicon Valley, she returned to Australia and began work on Stashd at the Fishburners co-working space in Sydney, where she met co-founder Peter Neill.<\/p>\n

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\u201cFor someone who doesn\u2019t have a background in tech, it\u2019s amazing,\u201d she says of Fishburners.<\/p>\n

 <\/p>\n

\u201cI could just ask the person next me, or if I have an idea, how to approach it. Being a young entrepreneur, there\u2019s a lot of mistakes I have made, and probably more I would have made, if I couldn\u2019t do that.\u201d<\/p>\n

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She says more needs to be done to encourage young people to consider entrepreneurship as a career.<\/p>\n

 <\/p>\n

\u201cI really think people my age have the ability to disrupt industry,\u201d She says.<\/p>\n

 <\/p>\n

\u201cWe have such a creative and fresh take on the world.\u201d<\/p>\n

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Follow StartupSmart on Facebook, Twitter, and LinkedIn.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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