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What\u2019s in a name? For a new business, it\u2019s often very little, unless you\u2019ve made a mis-step, as Veokami did.<\/p>\n
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Wyngle\u2019s problem was a little more serious than a mere pronunciation issue. Its research suggested that US consumers had a negative reaction to a moniker that sounded a little too much like \u201cwangle.\u201d<\/p>\n
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Wisely, founders Damien Cantelo and Sebastian Langton acted quickly, changing the name to Wynbox.com.<\/p>\n
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The Sydney duo plan to prise open a new niche in the US \u2013 a category of online retail dubbed \u201cratio buying\u201d.<\/p>\n
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Instead of offering discounts, Wyngle offers shoppers the chance to pay $1 for a product instead of paying full price.<\/p>\n
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Hunting for Silicon Valley funding shortly after launch is one thing, but doing so after also only knowing your co-founders for a matter of months is a challenge few businesses would tackle.<\/p>\n
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