{"id":43966,"date":"2023-10-20T15:32:26","date_gmt":"2023-10-20T15:32:26","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/twitter-moves-to-make-money-off-people-without-accounts-startupsmart\/"},"modified":"2023-10-20T15:32:26","modified_gmt":"2023-10-20T15:32:26","slug":"twitter-moves-to-make-money-off-people-without-accounts-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/twitter-moves-to-make-money-off-people-without-accounts-startupsmart\/","title":{"rendered":"Twitter moves to make money off people without accounts – StartupSmart"},"content":{"rendered":"
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While Twitter has 320 million monthly active users, the social media platform says its content reaches at least one billion people each month.<\/p>\n

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This gap means a whole lot of lost revenue for Twitter, and the company is now looking to monetise the people using its platform but that don\u2019t have an actual account.<\/p>\n

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These users could have come to a tweet through Google or be using the site during a big news event, and at the moment it\u2019s all lost money for Twitter.<\/p>\n

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This has long been flagged has a potential new revenue stream for the company that is in dire need of some more cash, and as Re\/Code<\/i> reports, it looks like new CEO Jack Dorsey is moving to make it a reality.<\/p>\n

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In Twitter\u2019s third quarter earnings call last week, COO and revenue chief Adam Bain announced a new pilot program to monetise these logged-out users to be rolled out this quarter.<\/p>\n

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The third quarter marked the first time Twitter looked to make money from those using third-party apps, and it\u2019s now looking at extending this to all users with accounts.<\/p>\n

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\u201cWe also are monetising logged-out users across the network,\u201d Bain said.<\/p>\n

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\u201cThis is the first time that we\u2019ve been doing that. It\u2019s going to come in handy as we also begin to run a pilot here in Q4 for on-Twitter logged out monetisation.<\/p>\n

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\u201cSo we\u2019re going to take some of those learnings and apply it back to Twitter logged-out products.\u201d<\/p>\n

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So now anyone that visits the Twitter platform for whatever reason, even if they don\u2019t have an account, will see ads and promoted posts, and with Twitter Moments only recently launching, this is sure to be a lot of people.<\/p>\n

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It\u2019s not surprising that Twitter is looking for new revenue means after posting disappointing third quarter results and shares dropping 13%.<\/p>\n

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Do you know more on this story or have a tip of your own? Raising capital or launching a startup? Let us know. Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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