{"id":43983,"date":"2023-10-20T15:32:34","date_gmt":"2023-10-20T15:32:34","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/online-business-directory-top4-has-free-listings-and-only-charges-for-customer-leads-startupsmart\/"},"modified":"2023-10-20T15:32:34","modified_gmt":"2023-10-20T15:32:34","slug":"online-business-directory-top4-has-free-listings-and-only-charges-for-customer-leads-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/online-business-directory-top4-has-free-listings-and-only-charges-for-customer-leads-startupsmart\/","title":{"rendered":"Online business directory Top4 has free listings and only charges for customer leads – StartupSmart"},"content":{"rendered":"
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A new Sydney startup is on a mission to help Australian businesses grow their online presence.<\/p>\n

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Top4 founder Michael Doyle says the social media business-brand directory is out to solve a common problem.<\/p>\n

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\u201cIt doesn\u2019t matter where we come from in the world we all have the same problem: finding and retaining customers,\u201d Doyle tells StartupSmart.<\/i><\/p>\n

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Doyle, a specialist digital marketing manager with nearly two decades of experience and a knack for starting up award-wining web marketing solutions, says businesses should list on as many platforms as possible to develop a strong online presence.<\/p>\n

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\u201cIn Australia, there is a very small choice of options for your average business to list online,\u201d he says.<\/p>\n

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In addition to sites like Yellow Pages and True Local and Google AdWords, he says Top4 creates another avenue to get noticed.<\/p>\n

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An interactive directory<\/b><\/p>\n

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What makes Top4 unique in this space is it\u2019s an interactive directory incorporating smart digital marketing features for businesses to promote themselves more effectively, Doyle says.<\/p>\n

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Businesses can sign in to Top4 through multiple platforms, make listings for free and generate leads.<\/p>\n

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\u201cYou can sign in with LinkedIn, Facebook and Google and cross-promote across these,\u201d he says.<\/p>\n

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Doyle says its pay-per-lead model ensures businesses are only charged when Top4 gets them a qualified lead.<\/p>\n

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\u201cThe problem with other social media platforms like LinkedIn and Facebook is their pricing is not really fair for small businesses that are cash-poor when it comes to marketing spend,\u201d he says.<\/p>\n

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Top4 also features communications tools like press release forms and content curation so businesses can use more creative marketing strategies to promote themselves.<\/p>\n

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Within a week of launching, Doyle says Top4 has already helped listed businesses boost their online presence and make it into Google\u2019s top four organic listings.<\/p>\n

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\u201cSay you want to be one of the top four plumbers in your area, you can bump up your ad for $2,\u201d he says.<\/p>\n

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Top4 will showcase at the upcoming ad:tech, one of Australia\u2019s biggest digital marketing conferences.<\/p>\n

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Advice on digital branding<\/b><\/p>\n

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To build a strong online presence that escalates leads, Doyle says businesses should adhere to keeping their listings and profiles updated on a regular basis.<\/p>\n

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To create a great brand and image, Doyle encourages businesses to show they are real people.<\/p>\n

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\u201cYou should have a decent logo and use photos that are relevant,\u201d he says.<\/p>\n

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\u201cUse pictures of your business, your team and yourself.<\/p>\n

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\u201cDon\u2019t use stock-type images \u2013 people see right through that.\u201d<\/p>\n

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Follow<\/i> StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

  A new Sydney startup is on a mission to help Australian businesses grow their online presence.   Top4 founder<\/p>\n","protected":false},"author":1,"featured_media":59501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,18,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43983"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=43983"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/43983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59501"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=43983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=43983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=43983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}