{"id":44137,"date":"2023-10-20T15:33:43","date_gmt":"2023-10-20T15:33:43","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-keeping-to-this-18-minute-rule-could-help-you-win-your-next-pitch-startupsmart\/"},"modified":"2023-10-20T15:33:43","modified_gmt":"2023-10-20T15:33:43","slug":"how-keeping-to-this-18-minute-rule-could-help-you-win-your-next-pitch-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-keeping-to-this-18-minute-rule-could-help-you-win-your-next-pitch-startupsmart\/","title":{"rendered":"How keeping to this 18-minute rule could help you win your next pitch &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/11\/Woman-leading-meeting-640x332.jpg\" alt=\"boardroom meeting\" title=\"Woman-leading-meeting\"><\/div>\n<p>Eighteen minutes is all you need to nail your next business pitch, says keynote speaker and author of <em>Talk Like TED<\/em> Carmine Gallo.<\/p>\n<p>Based on scientific research and the strict time limits placed on TED Talks strict, Gallo claims \u201ceighteen minutes is the Goldilocks zone of presentation length.\u201d<\/p>\n<p>Writing for&nbsp;<em>Inc.<\/em>, Gallo says if John F. Kennedy can inspire a country to reach for the moon in 18 minutes, you can capture the essence of your business and grand vision in the same time.<\/p>\n<p>Neuroscientists discovered in the early 1980s that people are affected by \u201ccognitive backlog\u201d where the ability to process and retain information becomes more difficult after a certain period, says Gallo, which is an important consideration for all presenters.<\/p>\n<p>And&nbsp;as TED Talks curator Chris Anderson puts it, 18 minutes is &#8220;short enough to hold people&#8217;s attention &#8230; and precise enough to be taken seriously. But it&#8217;s also long enough to say something that matters.&#8221;<\/p>\n<p>\u201cThe brain gets bored really easily,\u201d says Gallo.<\/p>\n<p>\u201cYou should re-engage the audience at the 10-minute mark.<\/p>\n<p>\u201cShowing videos, giving a demonstration, and telling stories are simple ways to bring your audience back from their daydream.&#8221;<\/p>\n<p><em>Follow StartupSmart on<\/em>&nbsp;<em>Facebook,<\/em>&nbsp;<em>Twitter,&nbsp;LinkedIn&nbsp;and iTunes.&nbsp;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eighteen minutes is all you need to nail your next business pitch, says keynote speaker and author of Talk Like<\/p>\n","protected":false},"author":1,"featured_media":59409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44137"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44137"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59409"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}