{"id":44153,"date":"2023-10-20T15:33:49","date_gmt":"2023-10-20T15:33:49","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/google-your-competitor-startupsmart\/"},"modified":"2023-10-20T15:33:49","modified_gmt":"2023-10-20T15:33:49","slug":"google-your-competitor-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/google-your-competitor-startupsmart\/","title":{"rendered":"Google your competitor &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2012\/09\/taskmaster.jpg\" alt=\"The Taskmaster\" title=\"The Taskmaster\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16506\" style=\"margin: 5px; float: right;\" src=\"\/wp-content\/uploads\/2012\/09\/taskmaster.jpg\" alt=\"The Taskmaster\" width=\"90\" height=\"110\">It\u2019s OK, you can admit it \u2013 you like to Google your own name, don\u2019t you? It\u2019s something every entrepreneur does from time to time, just to see how they are being seen in the big bad world of the internet.<\/p>\n<p><span id=\"more-305\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Heck, I even Google Taskmaster every now and again (apparently I am a fictional comic book character, as well as a suave business advice guru).<\/p>\n<p>&nbsp;<\/p>\n<p>But today I want you to stop Googling yourself and spend 10 minutes Googling the name of your biggest competitor.<\/p>\n<p>&nbsp;<\/p>\n<p>Why, I hear you say? Because there is a lot you can learn from this exercise, and not just your rival\u2019s web address.<\/p>\n<p>&nbsp;<\/p>\n<p>From a simple Google search you\u2019ll see:<\/p>\n<ul>\n<li>Where they rank for their own company name (you might be surprised by this, as their Wikipedia entry or a story in a news website may actually rank higher).<\/li>\n<li>What Google Ad Words advertising is around them (you might see an opportunity to put your ads there and piggy back off their traffic).<\/li>\n<li>What news sites or blogs are mentioning their name.<\/li>\n<li>What other companies they have affiliate or distribution deals with.<\/li>\n<li>Info about their social media strategies (if and how often the Tweet or post on Facebook, for example).<\/li>\n<li>What directories they have listed themselves on (and whether you need to be on these directories too).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>In a few minutes and you\u2019ll learn a lot about their Google strategy. And don\u2019t forget to run their name through other search engines such Bing and Yahoo while you\u2019re at it.<\/p>\n<p>&nbsp;<\/p>\n<p>Get it done \u2013 now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s OK, you can admit it \u2013 you like to Google your own name, don\u2019t you? It\u2019s something every entrepreneur<\/p>\n","protected":false},"author":1,"featured_media":59398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44153"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44153"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59398"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}