{"id":44189,"date":"2023-10-20T15:34:04","date_gmt":"2023-10-20T15:34:04","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/group-buying-guide-launched-for-small-businesses-startupsmart\/"},"modified":"2023-10-20T15:34:04","modified_gmt":"2023-10-20T15:34:04","slug":"group-buying-guide-launched-for-small-businesses-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/group-buying-guide-launched-for-small-businesses-startupsmart\/","title":{"rendered":"Group buying guide launched for small businesses &#8211; StartupSmart"},"content":{"rendered":"<p>Small businesses can now gain greater insight into the group buying channel, with the launch of a business guide designed to complement the Australian Group Buying Code of Conduct.<\/p>\n<p><span id=\"more-5630\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The Australian Interactive Media Industry Association, in conjunction with the Australian Direct Marketing Association, has launched <i>A Business Guide to Group Buying<\/i>.<\/p>\n<p>&nbsp;<\/p>\n<p>The guide has been compiled to give advice on how businesses can benefit from using the group buying channel and how to avoid potential pitfalls.<\/p>\n<p>&nbsp;<\/p>\n<p>It follows on from the Australian Group Buying Code of Conduct, announced by AIMIA and ADMA in November last year.<\/p>\n<p>&nbsp;<\/p>\n<p>According to AIMIA and ADMA, the guide will help business owners understand their responsibilities to consumers, and manage the risks to ensure a \u201cpositive outcome for all\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cTelsyte have predicted the Australian group buying industry will grow by 30% in 2012,\u201d AIMIA chief executive John Butterworth says.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cAs the channel matures, there\u2019s a clear need for best practice guidelines for businesses.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe business guide\u2026provides concrete advice to businesses to help them determine if group buying is for them.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201c[It will] help them structure a deal that will support their business growth and avoid possible problems that can arise if group buying offers are not managed properly.\u201d<\/p>\n<p>ADMA chief executive Jodie Sangster says the guide is another step to improving standards in group buying that will benefit both businesses and consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>The guidelines have been designed around specific considerations for businesses, including:<\/p>\n<ul>\n<li>Structuring a product or service offering for a deal that fits well with their business capacity, and sales and marketing strategy.<\/li>\n<li>Understanding the terms of the merchant agreement with a group buying provider.<\/li>\n<li>Preparing for the redemption or fulfillment of the offer.<\/li>\n<li>Tips for acquiring repeat business from group buying customers.<\/li>\n<li>Dealing with customer complaints related to the offer.<\/li>\n<li>Key legal issues and obligations to be aware of.<\/li>\n<\/ul>\n<p>The most common complaints from group buying platforms are merchants who are unprepared for the volume of customers and do not understand the impact of discounts on the business.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cOnce the deal goes live, you can\u2019t change the coupon terms, so make sure you can fulfill the deal,\u201d the guide says.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cBefore signing the contract with the GBP, consider if you should cap the number of vouchers sold or restrict the time available to redeem.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>According to Telsyte senior research manager Sam Yip, partnerships between merchants and GBPs are only going to continue, so merchants need to ensure they partner with the right one.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWork out what profile they\u2019re actually targeting and whether that\u2019s compatible with your service or product,\u201d he told <i>StartupSmart<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses can now gain greater insight into the group buying channel, with the launch of a business guide designed<\/p>\n","protected":false},"author":1,"featured_media":59375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44189"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44189"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59375"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}