{"id":44299,"date":"2023-10-20T15:34:55","date_gmt":"2023-10-20T15:34:55","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/insights-from-the-san-francisco-lean-startup-conference-lean-is-serious-and-here-to-stay-startupsmart\/"},"modified":"2023-10-20T15:34:55","modified_gmt":"2023-10-20T15:34:55","slug":"insights-from-the-san-francisco-lean-startup-conference-lean-is-serious-and-here-to-stay-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/insights-from-the-san-francisco-lean-startup-conference-lean-is-serious-and-here-to-stay-startupsmart\/","title":{"rendered":"Insights from the San Francisco Lean Startup Conference: Lean is serious and here to stay – StartupSmart"},"content":{"rendered":"
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Jeffrey Tobias, angel investor and director of start-up social enterprise Give Easy, has returned from the International Lean Startup Conference<\/a> in San Francisco convinced about the permanence of the lean start-up approach.<\/p>\n

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He told StartupSmart<\/i> he went over as a fan of the approach, but wondering if it was set to be a short-lived experiment before the next hot approach arrived.<\/p>\n

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\u201cThe lean start-up movement is a serious one. I went there thinking maybe it was a flash in the pan, just a novelty, or are organisations really serious about it? But I went away knowing it was a serious approach to stay,\u201d Tobias says.<\/p>\n

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Over 70 entrepreneurs shared their approach and experiences of the lean start-up methodology<\/a> at the conference, including Steve Blank, serial entrepreneur and start-up methods pioneer; Eric Ries, author of The Lean Startup (pictured above);<\/i> Cindy Alvarez, head of user experience and design at Yammer; and Marc Andreessen<\/a>, co-founder and partner at venture capital firm Andreessen Horowitz.<\/p>\n

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It was the presentations from larger enterprises such as Toyota and Intuit that convinced Tobias of the permanence and pervasiveness of the methodology.<\/p>\n

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\u201cIt\u2019s being adopted by start-ups, and enterprises are seriously looking at it,\u201d Tobias says, adding Ries\u2019s book was a breakthrough for the movement.<\/p>\n

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\u201cWhat Ries did with his book is simplified it to such an extent that people can grasp the basics pretty simple and quickly: build, measure, learn, and get out of the building. These are sound bites you can absorb. None of it is very new, but it\u2019s far more adoptable.\u201d<\/p>\n

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Tobias adds he was also thrilled to see a conference-wide move towards problem-focused technology.<\/p>\n

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\u201cThere is a very strong movement away from producing technology for technology\u2019s sake at the moment. Everyone at the conference was promoting the idea you start with a business hypothesis first, only when you\u2019ve validated it you start building it,\u201d Tobias says, adding this is a very different approach to the classic engineering approach.<\/p>\n

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Slide decks from the conference are available here.<\/p>\n

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Below is the video of Ries\u2019s keynote speech on the state of the lean start-up.<\/p>\n

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