{"id":44369,"date":"2023-10-20T15:35:29","date_gmt":"2023-10-20T15:35:29","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/facebook-twitter-or-pinterest-which-social-media-platform-is-right-for-my-business-startupsmart\/"},"modified":"2023-10-20T15:35:29","modified_gmt":"2023-10-20T15:35:29","slug":"facebook-twitter-or-pinterest-which-social-media-platform-is-right-for-my-business-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/facebook-twitter-or-pinterest-which-social-media-platform-is-right-for-my-business-startupsmart\/","title":{"rendered":"Facebook, Twitter or Pinterest? Which social media platform is right for my business? – StartupSmart"},"content":{"rendered":"
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One of the biggest challenges small businesses face with social media is finding the time to actually using it. Most businesses never get around to developing a full social media strategy, opting to use just one platform (usually Facebook) or none at all.<\/p>\n

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Last week\u2019s release of the annual Sensis Social Media Report revealed that just 30% of small businesses have a social media presence. Of this group, 88% are using Facebook.<\/p>\n

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(For a detailed review into how SMEs are using social media based on this research, read this article<\/a> published on StartupSmart<\/i> last week.)<\/p>\n

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With 95% of Australian social media users on Facebook, it\u2019s a no-brainer that your business should have a presence here. It\u2019s not even a nice-to-have anymore; it\u2019s a huge opportunity missed if you don\u2019t have a Facebook Page, especially if your business does B2C selling.<\/p>\n

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But there\u2019s so much more to the social media landscape than just Facebook.<\/p>\n

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The following table taken from the report shows the breakdown of social media sites used in Australia by gender and age.<\/p>\n

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Quite often, Twitter is seen as the next priority channel after Facebook. But with 20% of all social media users on LinkedIn, this channel is clearly overlooked. All businesses \u2013 small and large \u2013 should be set-up on LinkedIn with a Company Page.<\/p>\n

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A Company Page allows you to post updates on behalf of the business, raise awareness of your brand, develop a follower community and showcase your products and services. For an added cost, you can also set up a Careers Tab on your Company Page for recruitment purposes.<\/p>\n

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OK, so I\u2019ve said that pretty much all businesses should have a Facebook Page and a LinkedIn Company Page.<\/p>\n

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Now, what else? This really depends on your target market.<\/p>\n

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Instagram:<\/b> This photo-sharing platform is hugely popular with 16% of all social media users uploading and adding filters to their photos of food, sunrises and selfies. The site is most popular with the under 30s, with a whopping 41% of 14-19 year olds using it. If this is your target market and your business has a visual element (think fashion, food and travel), then Instagram should definitely be considered a part of your social media marketing mix.<\/p>\n

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Twitter:<\/b> 15% of social media users are on Twitter, with more males (19%) than females (12%). The site is popular across a broad demographic between 20 and 64 year olds. However, the most popular age group is 40-49. Twitter is definitely worth considering for a wider range of target markets, especially males in their forties. Given the short life of a tweet, it\u2019s only worth pursuing if you have lots of regular content to share.<\/p>\n

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Google+:<\/b> With 15% of all social media users claiming to be on Google+ it\u2019s certainly not a social media network to sneeze at. However, with it\u2019s largest demographic being the over 65 group (32%), I have to wonder whether our seniors had confused Google+ with the Google search engine.<\/p>\n

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According to the report, this channel is not worth pursing if your target market is under 30 years old, though it has a respectable 18% of social media users in its community between the ages of 30-49.<\/p>\n

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Pinterest:<\/b> Last year\u2019s social media superstar Pinterest has the lowest numbers with an average of 7% of social media users pinning. However, these numbers have been rapidly growing since the site first launched in 2010 and is largely dominated by the fairer sex (11% of females to just 1% males).<\/p>\n

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If your business has anything to do with weddings (think flowers, bonbonniere, decorations, etc), fashion or home d\u00e9cor, then Pinterest is a must for you.<\/p>\n

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What\u2019s great about this insight is if you know your target market well, you are able to start building a strategy based on their social media habits and behaviour.<\/p>\n

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What social media channels do you use for your business?<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the biggest challenges small businesses face with social media is finding the time to actually using it. Most<\/p>\n","protected":false},"author":2,"featured_media":59286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44369"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44369"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59286"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}