{"id":44370,"date":"2023-10-20T15:35:29","date_gmt":"2023-10-20T15:35:29","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/free-webinar-digital-dollars-how-online-marketing-can-boost-your-business-startupsmart\/"},"modified":"2023-10-20T15:35:29","modified_gmt":"2023-10-20T15:35:29","slug":"free-webinar-digital-dollars-how-online-marketing-can-boost-your-business-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/free-webinar-digital-dollars-how-online-marketing-can-boost-your-business-startupsmart\/","title":{"rendered":"Free webinar: Digital dollars: how online marketing can boost your business &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2013\/05\/l_sbv-140square.gif\" alt=\"\" title=\"l_sbv-140square\"><\/div>\n<\/p>\n<p>With significant online marketing knowledge gaps existing among established businesses, there is an ideal opportunity for start-ups to catch-up and even overtake their larger rivals.<\/p>\n<p>A recent report by Responsys found that while 74% of digital marketers are prioritising targeting of campaigns over volume, many are still learning as they go. Indeed, more than half admitted that their businesses aren\u2019t able to properly execute successful online marketing activity.<\/p>\n<p>So how can you take advantage? Well, you can tune into an insightful and FREE StartupSmart webinar that explains the basics of online marketing.<\/p>\n<h3>This free StartupSmart webinar, featuring digital experts Fergal Coleman of Symphony3 and Ross Gerring of Itomic, looked at:<\/h3>\n<ul>\n<li>What online marketing involves<\/li>\n<li>How it allows start-ups to stretch their marketing budgets<\/li>\n<li>The essential tips and tricks of acquiring customers via the web<\/li>\n<li>The social media lessons you need to learn<\/li>\n<li>The major online marketing disasters to avoid<\/li>\n<\/ul>\n<\/p>\n<p>                         <center>                           <\/p>\n<div style=\"display:none\"><\/div>\n<p>                            <object id=\"myExperience2400243282001\" class=\"BrightcoveExperience\"><param name=\"bgcolor\" value=\"#FFFFFF\"><param name=\"width\" value=\"480\"><param name=\"height\" value=\"270\"><param name=\"playerID\" value=\"1726329877001\"><param name=\"playerKey\" value=\"AQ~~,AAABkXNePtE~,B1CaQXjmFfPJS4r-MQtmD3iCK06hXarS\"><param name=\"isVid\" value=\"true\"><param name=\"isUI\" value=\"true\"><param name=\"dynamicStreaming\" value=\"true\"><param name=\"@videoPlayer\" value=\"2400243282001\"><\/object>                            <\/p>\n<p>                         <\/center>                         <\/p>\n<div style=\"width: 100%; height: 21px; background-color: #000000;\">\n<h2 style=\"text-transform: uppercase; color: #ffffff; font-size: 12px; font-weight: normal; margin: 0; padding: 2px 0 0 20px; line-height: 18px;\">Presenters<\/h2>\n<\/p><\/div>\n<div class=\"presenter\" style=\"width: 200px; float: left; margin: 15px 0 0 0;\">                           <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20093\" src=\"\/wp-content\/uploads\/2013\/05\/fergalcoleman.gif\" style=\"width: 200px;\" width=\"210\" height=\"166\">                           <\/p>\n<h2 style=\"font-size: 14px; line-height: 18px; font-weight: normal; margin: 10px 0 0 0;\">Fergal Coleman<br \/>                           <span style=\"color: #979797;\">Director<\/span><\/h2>\n<p>Fergal Coleman has been developing online strategies for businesses of all sizes, for over 15 years. He is passionate about helping clients to develop their online capabilities, to embrace social media and adopting their business models to thrive on the internet. He is a director of Symphony3.<\/p>\n<p><span style=\"text-transform: uppercase; color: #a7a7a7;\">Connect with Fergal on Twitter<\/span> LinkedIn<br \/>                           Google+<\/p>\n<\/p><\/div>\n<div class=\"presenter\" style=\"width: 200px; float: left; margin: 15px 0 0 0;\">                           <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20094\" src=\"\/wp-content\/uploads\/2013\/05\/rossgerring.gif\" style=\"width: 200px;\" width=\"210\" height=\"166\">                           <\/p>\n<h2 style=\"font-size: 14px; line-height: 18px; font-weight: normal; margin: 10px 0 0 0;\">Ross Gerring<br \/>                           <span style=\"color: #979797;\">CEO<\/span><\/h2>\n<p>Ross Gerring started his IT career as an analyst programmer with Chase Manhattan Bank in 1989, and discovered the Internet in 1994. He built his first website in 1995 in Venezuela, founded Itomic (the web specialists) in Perth in 2000, co-founded an online marketing agency in 2006, and relocated to Itomic&#8217;s Melbourne office in Jan 2012. Ross is a huge fan of the cloud, has more ideas than he knows what to do with, and has a permanently overloaded inbox.<\/p>\n<p><span style=\"text-transform: uppercase; color: #a7a7a7;\">Connect with Ross on Twitter<\/span> LinkedIn<\/p>\n<\/p><\/div>\n<div class=\"presenter\" style=\"width: 200px; float: left; margin: 15px 0 0 7px; height: 390px;\">                           <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19934\" src=\"\/wp-content\/uploads\/2013\/04\/omilman_webinar.jpg\" style=\"width: 200px;\" width=\"210\" height=\"165\">                           <\/p>\n<h2 style=\"font-size: 14px; line-height: 18px; font-weight: normal; margin: 10px 0 0 0;\">Oliver Milman<br \/>                           <span style=\"color: #979797;\">Editor<\/span><\/h2>\n<p>Oliver is editor of <em>www.StartupSmart.com.au<\/em>, Australia\u2019s leading online resource for start-ups. Previously he was editor of <em>Startups.co.uk<\/em>, a web publication for start-ups in the UK.<\/p>\n<p><span style=\"text-transform: uppercase; color: #a7a7a7;\">follow on Twitter<\/span> <a style=\"text-transform: uppercase; color: #00a9d4; font-weight: bold;\" href=\"www.startupsmart.com.au\">www.startupsmart.com.au<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With significant online marketing knowledge gaps existing among established businesses, there is an ideal opportunity for start-ups to catch-up and<\/p>\n","protected":false},"author":1,"featured_media":59287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44370"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44370"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59287"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}