{"id":44630,"date":"2023-10-20T15:37:18","date_gmt":"2023-10-20T15:37:18","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/melbourne-startup-marketplacer-secures-11-million-in-funding-to-drive-global-expansion-startupsmart\/"},"modified":"2023-10-20T15:37:18","modified_gmt":"2023-10-20T15:37:18","slug":"melbourne-startup-marketplacer-secures-11-million-in-funding-to-drive-global-expansion-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/melbourne-startup-marketplacer-secures-11-million-in-funding-to-drive-global-expansion-startupsmart\/","title":{"rendered":"Melbourne startup Marketplacer secures $11 million in funding to drive global expansion – StartupSmart"},"content":{"rendered":"
\"The<\/div>\n

Melbourne-based startup Marketplacer has secured a further $11 million in funding as it looks to ramp up its global expansion and consolidate triple-digit growth.<\/p>\n

The ecommerce company, which offers a platform for companies to create global marketplaces quickly and also runs five marketplaces of its own, has now raised more than $20 million in private funding.<\/p>\n

The internal funding round was led by prominent Australian businessman Gerry Ryan, who is also a board member at the startup.<\/p>\n

A simple process<\/h3>\n

Marketplacer founder and managing director Jason Wyatt says the funding round was smooth this time round thanks to the strong relationships that had already been established.<\/p>\n

\u201cWe\u2019re incredibly fortunate that it is an internal funding round,\u201d Wyatt tells StartupSmart<\/em>.<\/p>\n

\u201cWe were lucky enough about 18 months ago to pull together a board and investor group of incredible people. Over a long period of time we created some core relationships and have taken people on our journey with us.\u201d<\/p>\n

Marketplacer now has well over 2000 retail clients and has deliver over $600 million-worth of leads to these retailers in the last year.<\/p>\n

The startup is on the verge of an aggressive international expansion and will soon be opening an offices in Belgium, England and Ireland.<\/p>\n

It has also unveiled a new offering \u2013 a fully hosted solution enabling users to create their own tailored marketplace in any industry and for any service.<\/p>\n

Wyatt says the idea for this came from the team\u2019s personal experience in building a two-sided marketplace.<\/p>\n

\u201cIt wasn\u2019t until 2012 that we realised how hard it was to create the tech platform,\u201d he says.<\/p>\n

\u201cIf we had someone to partner with earlier that had all the know-how and knowledge then we could have focused on gaining market share and great customer user experience, and the path to market would\u2019ve been significantly reduced.\u201d<\/p>\n

This is where Marketplacer\u2019s new offering comes in.<\/p>\n

\u201cIf you want to create an essay you don\u2019t invent Microsoft Word,\u201d Wyatt says.<\/p>\n

\u201cWe\u2019re trying to leverage our tech processes and really enable people to create beautiful and scalable marketplaces globally.\u201d<\/p>\n

The other side of the business, where Marketplacer runs its own marketplaces and actively acquires other companies, has enjoyed triple-digit revenue growth across the last year, Wyatt says.<\/p>\n

The large cash injection will be used to fund both sides of the business, he says, and will used for global marketing efforts, product developments and further acquisition and alliance opportunities.<\/p>\n

\u201cWe\u2019ll continue to take good strategic stakes where we can leverage our tech processes, knowledge and access to capital,\u201d Wyatt says.<\/p>\n

Thinking strategically<\/h3>\n

While the option of going public early in a company\u2019s life is especially enticing at the moment, he says it\u2019s important for a startup to wait until they\u2019re ready and seek private funding first.<\/p>\n

\u201cThere\u2019s lots of attractiveness around raising relatively small amounts of money in a public market,\u201d Wyatt says.<\/p>\n

\u201cBut if you go to the public markets before you have mature forecasts and understand the heartbeat of the business you\u2019re actually jeopardising your whole venture.<\/p>\n

\u201cPublic markets expect reliability around everything you do and the burden around compliance reporting, the roadshows and managing large groups of institutional investors can take the core founders and CEOs out from actually growing the business and onto the fluffier stuff instead.\u201d<\/p>\n

And it\u2019s crucial that founders take just take the first private funding offer but instead pinpoint someone that is offering more than just funding, he says.<\/p>\n

\u201cDon\u2019t take money for the sake of taking money,\u201d Wyatt says.<\/p>\n

\u201cYou need a robust plan and partners that can help from a strategic, network and alliance perspective. The reality is that investors aren\u2019t going to come in and run your business for you.<\/p>\n

\u201cSmart investors help you, guide you and mentor you in your journey.<\/p>\n

\u201cThey have a wealth of experience, knowledge and lessons that you haven\u2019t had yet as a startup founder and they can significantly accelerate your business faster than doing it alone.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Melbourne-based startup Marketplacer has secured a further $11 million in funding as it looks to ramp up its global expansion<\/p>\n","protected":false},"author":1,"featured_media":59159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,11,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44630"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44630"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59159"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}