{"id":44634,"date":"2023-10-20T15:37:19","date_gmt":"2023-10-20T15:37:19","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/ecommerce-venture-buyreply-raises-1-million-a-year-after-launching-startupsmart\/"},"modified":"2023-10-20T15:37:19","modified_gmt":"2023-10-20T15:37:19","slug":"ecommerce-venture-buyreply-raises-1-million-a-year-after-launching-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/ecommerce-venture-buyreply-raises-1-million-a-year-after-launching-startupsmart\/","title":{"rendered":"eCommerce venture BuyReply raises $1 million a year after launching – StartupSmart"},"content":{"rendered":"
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Above:<\/strong> Brad Lindenberg<\/em><\/p>\n

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eCommerce start-up BuyReply has raised $1 million from investors including Peter Thiel\u2019s Valar Ventures \u2013 despite missing its own very speedy funding target.<\/p>\n

 <\/p>\n

Sydney-based BuyReply, founded by entrepreneur Brad Lindenberg (pictured above), is a new kind of eCommerce platform that allows offline mediums to become transactional.<\/p>\n

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The platform, which only launched last year, enables consumers to purchase from an offline medium \u2013 such as television, catalogues, newspapers and magazines \u2013 with a single click and without the help of apps.<\/p>\n

 <\/p>\n

Merchants can print or broadcast BuyReply-enabled call-to-actions in their marketing material, enabling consumers to purchase in real time via text, email or Twitter.<\/p>\n

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In August last year, StartupSmart<\/i> reported BuyReply was about to close a multimillion capital raising<\/a>, with Lindenberg saying investors were keen to close a deal \u201cwithin 60 days\u201d.<\/p>\n

 <\/p>\n

Almost 10 months later, BuyReply has finally closed a $1 million funding round from investors including Valar Ventures, Square Peg Ventures and private equity guru Adrian MacKenzie, formerly of CVC Capital Partners.<\/p>\n

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Valar Ventures counts PayPal co-founder Peter Thiel as its lead investor. BuyReply is Valar Ventures\u2019 second investment in an Australian company in less than 12 months.<\/p>\n

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Square Peg Ventures, meanwhile, was launched by Seek co-founder Paul Bassat and Justin Liberman. It is focused on helping early stage tech start-ups become global companies.<\/p>\n

 <\/p>\n

While Lindenberg admits the fundraising process took longer than expected, he is happy with the outcome and the company\u2019s achievements to date.<\/p>\n

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\u201cThe company was founded just over 12 months ago so it\u2019s been an exciting and rapid journey so far,\u201d Lindenberg says.<\/p>\n

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\u201cWe now have an all-star investor team and board, which includes Bonnie Boezeman.\u201d<\/p>\n

 <\/p>\n

Boezeman, like Thiel, comes from the PayPal family, having spent the last six years as the chairman of PayPal Australia. BuyReply has appointed Boezeman as a director.<\/p>\n

 <\/p>\n

\u201cIn the modern world of fast-paced internet purchasing, BuyReply is one of the most exciting innovations for the avid mobile consumer,\u201d Boezeman said in a statement.<\/p>\n

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\u201cYou see, you immediately buy, and avoid the hassle of app downloads, QR codes and internet searches.\u201d<\/p>\n

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Lindenberg says BuyReply will use the new funds to build out its team in Australia and establish a presence in the United States, with either San Francisco or New York serving as its US base.<\/p>\n

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\u201cWe will be keeping our engineering base in Australia but cannot afford to ignore the opportunities that exist in the US market,\u201d he says.<\/p>\n

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\u201cEnabling eCommerce directly from an offline medium without apps is a groundbreaking opportunity, and represents the future of eCommerce and mobile monetisation.<\/p>\n

 <\/p>\n

\u201cMobile is not going to monetise from advertising like the web did.<\/p>\n

 <\/p>\n

\u201cIt will monetise from transactions and payments which occur away from the computer and browser, in the real world, and this is exactly what BuyReply enables.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Above: Brad Lindenberg   eCommerce start-up BuyReply has raised $1 million from investors including Peter Thiel\u2019s Valar Ventures \u2013 despite<\/p>\n","protected":false},"author":1,"featured_media":59157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44634"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44634"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59157"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}