{"id":44635,"date":"2023-10-20T15:37:20","date_gmt":"2023-10-20T15:37:20","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/write-out-your-companys-story-startupsmart\/"},"modified":"2023-10-20T15:37:20","modified_gmt":"2023-10-20T15:37:20","slug":"write-out-your-companys-story-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/write-out-your-companys-story-startupsmart\/","title":{"rendered":"Write out your company\u2019s story &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2012\/09\/taskmaster.jpg\" alt=\"The Taskmaster\" title=\"The Taskmaster\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16506\" alt=\"The Taskmaster\" src=\"\/wp-content\/uploads\/2012\/09\/taskmaster.jpg\" style=\"margin: 5px; float: right;\" width=\"90\" height=\"110\"><em>This article first appeared on September 24th, 2011.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Entrepreneurs have to learn the art of selling themselves and their company very early on.<\/p>\n<p>&nbsp;<\/p>\n<p>You might be pitching to an investor or a lender, you might be selling to a prospective customer or you might be just explaining why you look so tired at a dinner party.<\/p>\n<p><span id=\"more-450\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Lots of people have their elevator pitch right \u2013 that\u2019s the quick sentence or two that sums up what their business \u2013 but fewer are skilled in telling the story of their business.<\/p>\n<p>&nbsp;<\/p>\n<p>The story of your business involves your background, your reasons for starting the business, where and how you kicked things off and how your company grew from there.<\/p>\n<p>&nbsp;<\/p>\n<p>Writing this story down \u2013 remember to flesh the funny little anecdotes about your start-up journey, including some of the challenges you had to get over \u2013 will help solidify it in your mind for the following audiences:<\/p>\n<ul>\n<li>Customers and suppliers who want to hear more about you.<\/li>\n<\/ul>\n<ul>\n<li>Website visitors (via the About Us page on your website).<\/li>\n<\/ul>\n<ul>\n<li>Journalists.<\/li>\n<\/ul>\n<ul>\n<li>People at networking events.<\/li>\n<\/ul>\n<ul>\n<li>Potential investors, customers and suppliers.<\/li>\n<\/ul>\n<p>Having a great story adds to the power of you brand, it makes your marketing better and it can really help you engage with the market.<\/p>\n<p>&nbsp;<\/p>\n<p>But if you want it to be articulate and well presented, write it down.<\/p>\n<p>&nbsp;<\/p>\n<p>Get it done \u2013 today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article first appeared on September 24th, 2011. &nbsp; Entrepreneurs have to learn the art of selling themselves and their<\/p>\n","protected":false},"author":2,"featured_media":59155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44635"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44635"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59155"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}