{"id":44711,"date":"2023-10-20T15:37:58","date_gmt":"2023-10-20T15:37:58","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/why-this-startup-is-changing-its-name-after-raising-nearly-3-million-startupsmart\/"},"modified":"2023-10-20T15:37:58","modified_gmt":"2023-10-20T15:37:58","slug":"why-this-startup-is-changing-its-name-after-raising-nearly-3-million-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/why-this-startup-is-changing-its-name-after-raising-nearly-3-million-startupsmart\/","title":{"rendered":"Why this startup is changing its name after raising nearly $3 million &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/11\/Wayne-Wang-Go-People-Founder-and-CEO-640x332.jpg\" alt=\"Wayne Wang Go People Founder and CEO\" title=\"Wayne Wang Go People Founder and CEO\"><\/div>\n<p>Sydney startup People Post is rebranding itself to Go People as it banks another $825,000 in new investment just months after it closed $1.25 million.<\/p>\n<p>The $825,000 comes from a mix of new and existing investors, says Go People founder Wayne Wang.<\/p>\n<p>\u201cWe kept hearing from all investors for more investment opportunities and we basically decided to start another round to speed up the expansion plans,\u201d Wang tells <em>StartupSmart.<\/em><\/p>\n<p>The new funding will take the startup\u2019s total investment to <a href=\"\/advice\/funding\/sydney-startup-people-post-secures-1-25-million-to-take-it-to-the-next-level\/\" target=\"_blank\" rel=\"noopener noreferrer\">nearly $3 million<\/a> this year, and will be used to take Go People into New Zealand and surrounding Asian markets.<\/p>\n<p>\u201cWe have bigger plans,\u201d he says.<\/p>\n<p>\u201cThe go-to market has been broadened and we\u2019ll start looking into international markets in the coming months.\u201d<\/p>\n<p>Wang says they decided to rebrand to give new customers a more obvious understanding of who Go People is and what it does.<\/p>\n<p>\u201cWe want to be the go-to people for simple deliveries, not only for customers but also for runners,\u201d he says.<\/p>\n<p>\u201cWe realised the new name reflects a lot better our value and our people as well.\u201d<\/p>\n<p>The brand change won\u2019t be much of a surprise to Go People\u2019s growing customer base, he says, which hit a milestone of 10,000 deliveries last month.<\/p>\n<p>\u201cWe have been telling customers about this, we have done quite a few surveys among the group as well, it is a welcome decision by our existing customers,\u201d he says.<\/p>\n<p>Wang says the number of deliveries organised on the platform increases by more than 80% each month.<\/p>\n<p>\u201cWe\u2019ve been experiencing really great growth,\u201d he says.<\/p>\n<p><em>Follow StartupSmart on<\/em>&nbsp;<em>Facebook,<\/em>&nbsp;<em>Twitter,&nbsp;LinkedIn&nbsp;and iTunes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sydney startup People Post is rebranding itself to Go People as it banks another $825,000 in new investment just months<\/p>\n","protected":false},"author":1,"featured_media":59117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44711"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44711"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59117"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}