{"id":44824,"date":"2023-10-20T15:38:56","date_gmt":"2023-10-20T15:38:56","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/copyconnect-the-star-of-awshine-startupsmart\/"},"modified":"2023-10-20T15:38:56","modified_gmt":"2023-10-20T15:38:56","slug":"copyconnect-the-star-of-awshine-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/copyconnect-the-star-of-awshine-startupsmart\/","title":{"rendered":"CopyConnect the star of AWShine – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Julia Clavien\u2019s team were the last to form and last to pitch, but eventually finished the AWShine Diversity Hack in first place.<\/p>\n

 <\/p>\n

The weekend-long hackathon was run by Amazon Women Shine and saw teams tackle a problem, formulate a solution and develop beta in the space of 48 hours, with an emphasis on promoting and encouraging diversity.<\/p>\n

 <\/p>\n

The event was open to all genders, but special priority was given to female entrepreneurs and hackers. Each team had to have a gender mix and organisers say there was a 50-50 split between men and women.<\/p>\n

 <\/p>\n

A more diverse tech event<\/b><\/h2>\n

Clavien\u2019s success seems to prove the effectiveness of what AWShine are trying to do. With a background in web development and IT consulting, this was the first hackathon that she has attended.<\/p>\n

 <\/p>\n

The weekend event was promoted as a Diversity Hack and strived to ensure women were welcomed and encouraged to participate.<\/p>\n

 <\/p>\n

The hackathon\u2019s focus on diversity made it seem more accessible for women, Clavien says.<\/p>\n

 <\/p>\n

\u201cIt had an open feel, and having that diversity focus makes it seem less intimidating,\u201d she says.<\/p>\n

 <\/p>\n

\u201cIt had a diverse feel and there was a very good and balanced turnout.\u201d<\/p>\n

 <\/p>\n

An online marketplace for copywriters<\/b> <\/h2>\n

Clavien and her two teammates, May Thu Kyaw and Chris Iona, pitched CopyConnect, an AI copywriting proofreading and analysis tool, as well as an online marketplace matching business people with copywriters.<\/p>\n

 <\/p>\n

It came from Kyaw\u2019s experience after her business was sent a box of toys that were ruined by copywriting mistakes.<\/p>\n

 <\/p>\n

\u201cThat\u2019s a huge cost and waste, it\u2019s an environmental, financial and time waste,\u201d Clavien says.<\/p>\n

 <\/p>\n

\u201cNo-one wins out of that.\u201d<\/p>\n

 <\/p>\n

The service aims to provide the \u201clocalisation and naturalisation\u201d of copy after it has been translated.<\/p>\n

 <\/p>\n

\u201cOnline translation tools are amazing, but we want to bridge that 5-10% gap after that by adding the tone and personality, the human touch,\u201d she says.<\/p>\n

 <\/p>\n

The winning team was the last to form on Saturday morning, but Clavien says they connected immediately.<\/p>\n

 <\/p>\n

\u201cWe gelled quickly and were adding to each other\u2019s ideas,\u201d she says.<\/p>\n

 <\/p>\n

\u201cWe spent quite a lot of time making sure we had the right idea and we were all super excited about it.\u201d<\/p>\n

 <\/p>\n

The team also found themselves to be last to pitch on Sunday night, meaning it was an especially difficult task keeping the audience engaged.<\/p>\n

 <\/p>\n

\u201cWe were in-between the audience and them getting to the bar, so we amped up the energy,\u201d Clavien says.<\/p>\n

 <\/p>\n

A bright future<\/b><\/h2>\n

This is one of several events that are looking to address the lack of diversity in the tech startup world.<\/p>\n

 <\/p>\n

\u201cAwareness is really helping, there\u2019s a lot of talk about it now,\u201d Clavien says.<\/p>\n

 <\/p>\n

\u201cA lot of the problem is unconscious bias, and that\u2019s such a difficult thing to overcome. We need to keep diversity front of mind, and events like this help.\u201d<\/p>\n

 <\/p>\n

As for CopyConnect, the future looks bright.<\/p>\n

 <\/p>\n

\u201cThere was a lot of interest after the event,\u201d Clavien says.<\/p>\n

 <\/p>\n

\u201cI was amazed by the amount of business cards I got. I couldn\u2019t fit them in my pocket.<\/p>\n

 <\/p>\n

\u201cWe\u2019ll definitely be talking soon and working out our approach.\u201d<\/p>\n

 <\/p>\n

Want to grow your business with Instagram?<\/i> StartupSmart School can help<\/i><\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Julia Clavien\u2019s team were the last to form and last to pitch, but eventually finished the AWShine Diversity Hack in<\/p>\n","protected":false},"author":1,"featured_media":59069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44824"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44824"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59069"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}