{"id":44873,"date":"2023-10-20T15:39:16","date_gmt":"2023-10-20T15:39:16","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/melbourne-startup-care-guidance-raises-450000-in-seed-funding\/"},"modified":"2023-10-20T15:39:16","modified_gmt":"2023-10-20T15:39:16","slug":"melbourne-startup-care-guidance-raises-450000-in-seed-funding","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/melbourne-startup-care-guidance-raises-450000-in-seed-funding\/","title":{"rendered":"Melbourne startup Care Guidance raises $450,000 in seed funding"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/05\/Care-Guidance-640x332.jpg\" alt=\"Care Guidance founder Lydia Paterson\" title=\"Care Guidance\"><\/div>\n<p>An Australian startup focusing on improving aged care has raised $450,000 in funding through investing service CapitalPitch.<\/p>\n<p>Melbourne-based Care Guidance was launched at the start of 2015, and provides a platform matching aged care providers with those who need care.<\/p>\n<p>The company handles all the paperwork and details, and determines the correct care for users across all available options.<\/p>\n<p>The company has raised $450,000 already across two pre-seed funding rounds in the past year.<\/p>\n<p>Care Guidance\u2019s funding goal was $400,000, and after reaching that the company announced they would be accepting oversubscriptions for another two weeks.<\/p>\n<p>Care Guidance CEO Lydia Paterson says the investment will help the company scale and provide its services to even more people that need it.<\/p>\n<p>\u201cWe\u2019ve always been focused on delivering the best outcome for someone\u2019s mum and dad,\u201d Paterson tells <em>StartupSmart<\/em>.<\/p>\n<p>\u201cOur technology allows us to get a picture of what\u2019s available according to different parameters, we really blend tech with service.\u201d<\/p>\n<p>After a year of operation, Paterson says the company has experienced fantastic growth across Victoria.<\/p>\n<p>\u201cThere are plenty of people who want to pay for an expert,\u201d she says.<\/p>\n<p>Care Guidance received it\u2019s funding through CapitalPitch, which Paterson found was the best for expressing the company\u2019s vision.<\/p>\n<p>\u201cAs a startup, you want to be focused on building your business, that\u2019s your passion,\u201d Paterson says.<\/p>\n<p>\u201cCapitalPitch was able to assist with getting \u2018investor ready\u2019, and helped us to establish a framework around our business and work through our ideas.\u201d<\/p>\n<p>Paterson says that she had a specific set of requirements when looking for investors, not wanting someone who \u201cjust wanted an app\u201d.<\/p>\n<p>\u201cWe looked for investors aligned with our vision, we wanted them to want both social and economic returns,\u201d she says.<\/p>\n<p>\u201cI realised we\u2019re a personalised service and not all investors are going for that.\u201d<\/p>\n<p>Paterson says the funding round values Care Guidance at $3 million.<\/p>\n<p>Paterson says that getting the pre-seed&nbsp;funding was \u201ca bit lucky\u201d, as the company raised it through its own networks.<\/p>\n<p>Looking forward, Paterson will be using the funding to build on her company\u2019s model, and further develop the tech side of the service.<\/p>\n<p>\u201cThis will allow us to bring in the right team, and do a bit more marketing too,\u201d she says.<\/p>\n<p>For other startups seeking investors, Paterson says that investors that will back your vision are the most important.<\/p>\n<p>\u201cYou\u2019ve really got to back yourself and believe in yourself \u2013 just keep pushing,\u201d she says.<\/p>\n<p><em>Follow StartupSmart on<\/em> <em>Facebook,<\/em>&nbsp;<em>Twitter,<\/em><em>LinkedIn&nbsp;<\/em><em>and&nbsp;<\/em><em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Australian startup focusing on improving aged care has raised $450,000 in funding through investing service CapitalPitch. Melbourne-based Care Guidance<\/p>\n","protected":false},"author":1,"featured_media":59042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44873"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44873"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59042"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}