{"id":44883,"date":"2023-10-20T15:39:19","date_gmt":"2023-10-20T15:39:19","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-healthkit-beat-the-odds-to-raise-more-than-1-5-million\/"},"modified":"2023-10-20T15:39:19","modified_gmt":"2023-10-20T15:39:19","slug":"how-healthkit-beat-the-odds-to-raise-more-than-1-5-million","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-healthkit-beat-the-odds-to-raise-more-than-1-5-million\/","title":{"rendered":"How HealthKit beat the odds to raise more than $1.5 million"},"content":{"rendered":"
\"MElbourne<\/div>\n

A Melbourne health-tech startup has beaten the odds and secured an investment that’s more than double what the founders were looking for.<\/p>\n

HealthKit co-founder Alison Hardacre says she was initially on the hunt for $750,000 but ultimately  secured a Series A round of $1.6 million from an unnamed “prominent Melbourne-based family office investor”.<\/p>\n

Hardacre says the investment will be used to supercharge the health administration startup’s international expansion as it aims to become one of the world’s leading health-tech platforms.<\/p>\n

\u201cOur ultimate vision is for every practitioner, private practice and patient to be able to use HealthKit to manage their health and manage their practice,\u201d  Hardacre tells  StartupSmart.<\/em><\/p>\n

She  says they first  met with  Series A investors in December last year.<\/p>\n

Within a couple of months and a few more meetings with the investor group, HealthKit decided to take on more than double the expected funding because of the long-term potential of the relationship, she says.<\/p>\n

Until now, HealthKit has been mostly bootstrapped along  with help from a few angel investors.<\/p>\n

\u201cHealth-tech is a really complex market,\u201d Hardacre says.<\/p>\n

\u201cIt was important to get an investor that understood the health sector and complexity of the space.\u201d<\/p>\n

Hardacre says  finding this compatible major investor is a game-changer for HealthKit.<\/p>\n

\u201cIt\u2019s not just about investment, the person behind this family has had experience building multiple businesses and is a serial entrepreneur,\u201d she says.<\/p>\n

Despite early apprehension from friends and a sneaky name grab by Apple<\/a>, HealthKit has become one of Australia\u2019s largest searchable directories for practitioners with more than 220,000 profiles.<\/p>\n

At three years old it has also collected more than 11,000 practitioners on its cloud-based practice management software.<\/p>\n

Hardacre and her team are now planning to enter new markets across Asia, Europe and North America with their new funding.<\/p>\n

After  previously founding health startup Specialist Link, Hardacre says this time round her  team is more experienced and adjusted to startup thinking.<\/p>\n

“We have really grown with our focus,” she says.<\/p>\n

Coming out of the corporate world, Hardacre says it took a while to adjust to the habit of \u201cdoing\u201d things daily to achieve a vision.<\/p>\n

\u201cWith our first business, it took a few months of getting to that mindset but now all day, everyday, we\u2019re focused on doing and working toward that goal,” she says.<\/p>\n

Follow StartupSmart on Facebook<\/strong>, Twitter<\/strong>, LinkedIn<\/strong> and SoundCloud<\/strong>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Melbourne health-tech startup has beaten the odds and secured an investment that’s more than double what the founders were<\/p>\n","protected":false},"author":2,"featured_media":59035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,14,11,21,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44883"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=44883"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/44883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/59035"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=44883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=44883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=44883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}