{"id":44892,"date":"2023-10-20T15:39:23","date_gmt":"2023-10-20T15:39:23","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/two-aussie-startup-competitors-join-forces-to-conquer-the-delivery-market-startupsmart\/"},"modified":"2023-10-20T15:39:23","modified_gmt":"2023-10-20T15:39:23","slug":"two-aussie-startup-competitors-join-forces-to-conquer-the-delivery-market-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/two-aussie-startup-competitors-join-forces-to-conquer-the-delivery-market-startupsmart\/","title":{"rendered":"Two Aussie startup competitors join forces to conquer the delivery market – StartupSmart"},"content":{"rendered":"
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Two Australian startups have merged their operations in an attempt to conquer the online delivery market across the country.<\/p>\n

ShopWings and Grocery Butler have joined forces, merging into a single entity that will initially service Sydney, Melbourne and Brisbane and with a combined client base of more than 15,000.<\/p>\n

Both startups operate in the online grocery delivery space, and ShopWings CEO Manutea Dupont says the merger makes perfect sense.<\/p>\n

\u201cIt\u2019s something we\u2019ve been thinking about for a while and now is the right timing for both companies,\u201d Dupont tells StartupSmart<\/em>.<\/p>\n

\u201cWe both have a lot of similarities and it\u2019s a very interesting match. We\u2019ve got very good technology and a lot of experience in building very good tools.<\/p>\n

\u201cOn the other side, Grocery Butler is very strong in terms of growth and a very good lean approach. They have a very different type of operation and we learn a lot from them in the business we do.\u201d<\/p>\n

Mutually beneficial<\/h3>\n

No money was exchanged as part of the deal and both startups will now operate on the ShopWings platform, with Guillaume Ang becoming the CEO of the combined entity.<\/p>\n

Both Dupont and Grocery Butler CEO Michael Parthenides will still serve on the board of directors.<\/p>\n

ShopWings will also be supported by Australia’s biggest accelerator BlueChilli and will remain a part of the Asia Pacific Internet Group.<\/p>\n

The merger will allow the company to have a strong presence across three major cities, and prepare for further expansion, Dupont says.<\/p>\n

\u201cIt\u2019s a very complimentary match and from a geographical footprint it makes good sense to combine that,\u201d he says.<\/p>\n

\u201cWe\u2019re bigger in Sydney and Grocery Butler is bigger in Melbourne and Brisbane.\u201d<\/p>\n

ShopWings offers a home delivery service for groceries and other retailers, including IKEA, with a personal shopper picking up the items.<\/p>\n

Grocery Butler offered a very similar service – an online platform to help users avoid physically shopping.<\/p>\n

The new combined entity will operate largely the same for existing users, Dupont says.<\/p>\n

\u201cThe offering will be very similar,\u201d he says.<\/p>\n

\u201cWe\u2019ll keep having IKEA delivery and ALDI and Coles delivery, but we\u2019ll be merging client bases.\u201d<\/p>\n

Learning from the competition<\/h3>\n

The strategic move comes as the delivery space in Australia becomes increasingly competitive and saturated.<\/p>\n

Despite a wealth of other competitors, Dupont says ShopWings stands out from the pack.<\/p>\n

\u201cIn terms of one core competitor there isn\u2019t a similar service offering fast, same-day delivery from existing supermarkets,\u201d he says.<\/p>\n

\u201cThere are grocery deliveries like Coles Online and Woolies Online, but in terms of our offering we are unique in terms of speed and same-day delivery.<\/p>\n

\u201cWe can deliver from ALDI, Coles, ALDI and Coles at the same time, and IKEA. That\u2019s very unique.\u201d<\/p>\n

Dupont says the most important lesson from this process for other founders and entrepreneurs is to not simply disregard competing companies as mortal enemies.<\/p>\n

\u201cThis step taught me that it\u2019s always interesting to think more about how you can be successful rather than focusing on beating your competitiors,\u201d he says.<\/p>\n

\u201cYou can always lose energy looking at other companies but actually down the line you can just work with them. That\u2019s a very good learning.<\/p>\n

\u201cIt\u2019s something that\u2019s always good to keep in mind when building a business \u2013 competition is good and you could end up merging together.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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