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Trent Leyshan, CEO of Boom Sales, says successful selling in the start-up phase requires four key attributes. The first he terms \u201chustle and street smarts\u201d.<\/p>\n
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\u201cEntrepreneurs by nature have a unique ability to create something from nothing. They circumvent the safer waters knowing they are a sure path to mediocrity,\u201d says Levshan.<\/p>\n
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He says entrepreneurs should be constantly progressing, relentlessly searching for new ways to approach tasks to gain an edge.<\/p>\n
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\u201cThey harness fresh ideas that are sometimes radical, that cut-through to fresh markets and open up new opportunities.\u201d<\/p>\n
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\u201cThey tap into their trusted network to bounce ideas and connect with key people that can advance their cause. They are seldom afraid to call in favours when necessary.\u201d<\/p>\n
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\u201cEntrepreneurs sense what\u2019s current and hear what\u2019s working successfully for others. They take ideas from everywhere and evolve them to suit their specific needs.\u201d<\/p>\n
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\u201cThey make the most of every opportunity, knowing it\u2019s critical to take a chance early in the game.\u201d<\/p>\n
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\u201cThey draw on social and free forms of media to promote their message cost effectively and create innovative ways to promote their business.\u201d<\/p>\n
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According to Leyshan, the second approach to sales that is common among successful entrepreneurs is the student-teacher dynamic.<\/p>\n
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\u201c<\/b>They are inspired to teach and empower others. They educate people with critical, game-changing information and insights, inspiring their customers to gain a competitive edge.\u201d<\/p>\n
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\u201cAlways learning and forever growing, they spend their free time advancing their knowledge and skills. They take an insightful approach to selling, which means they immerse themselves in their chosen subject matter.\u201d<\/p>\n
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The third dynamic Leyshan identifies of those who can successfully sell a start-up is self-aware rather than self-conscious behaviour.<\/p>\n
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Like Sansoni, he says the best entrepreneurs can rapidly adapt their approach to connect with varying personality types.<\/p>\n
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\u201cTalented listeners, they customise their approach and communication to fit their audience and unique demands of their customers.\u201d<\/p>\n
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\u201cBoth confident and commanding without being pushy or egocentric, effective entrepreneurs are never crippled by fear of rejection, they are prepared to get in your face when they need to, to share their insights and what they believe in.\u201d<\/p>\n
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Finally, says Leyshan, entrepreneurs who can successfully sell are disciplined, persistent and resilient.<\/p>\n
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\u201cThey value actions not distractions and are not easily deterred from achieving their goals. They are laser-focused and fully committed to their endeavours, and believe in what they do and their unique ability to influence.\u201d<\/p>\n
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\u201cMistakes and adjusting are part of the game; all carefully acknowledged and reviewed as key stepping stones in their learning pathway.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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