{"id":45028,"date":"2023-10-20T15:40:31","date_gmt":"2023-10-20T15:40:31","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/off-the-plan-property-marketplace-investorist-raises-2-5-million-ahead-of-overseas-expansion-startupsmart\/"},"modified":"2023-10-20T15:40:31","modified_gmt":"2023-10-20T15:40:31","slug":"off-the-plan-property-marketplace-investorist-raises-2-5-million-ahead-of-overseas-expansion-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/off-the-plan-property-marketplace-investorist-raises-2-5-million-ahead-of-overseas-expansion-startupsmart\/","title":{"rendered":"Off-the-plan property marketplace Investorist raises $2.5 million ahead of overseas expansion – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Melbourne-based off-the-plan property marketplace Investorist has raised $2.5 million at a $20 million valuation to accelerate its growth in Australia, Asia and the United Kingdom and launch in the United States.<\/p>\n

 <\/p>\n

The startup is a business-to-business platform that connects property developers with agents for off-the-plan property investments. It also manages the relationship between parties, facilitating information exchange, contract and property settlement.<\/p>\n

 <\/p>\n

Investors participating in the Series A round include Netspace co-founder Stuart Marburg, Redflex CEO Paul Clarke, and Watersun Properties founder Benni Aroni. There were also a number of other undisclosed private investors. Salta Group, which led the startup\u2019s $1.7 million seed round in 2014, also participated.<\/p>\n

 <\/p>\n

Investorist founder Jon Ellis says in Australia there are over 150,000 off-the-plan property transactions a year, in the United Kingdom, around 120,000 and in the United States 700,000.<\/p>\n

 <\/p>\n

After launching in 2013 the startup spent the first year searching for a revenue model. It eventually settled on three revenue streams. It charges developers to list projects on the platform, charges property agents interested in those listings a subscription fee to access them, and licenses its software so other companies can build their own portals.<\/p>\n

 <\/p>\n

\u201cLast month we generated four times the level or revenue we generated 12 months prior, and our revenue continues to grow 30% quarter on quarter,\u201d Ellis says.<\/p>\n

 <\/p>\n

\u201cWe\u2019re just 12 months into our revenue journey. But we expect to be cashflow positive in under 12 months.\u201d<\/p>\n

 <\/p>\n

Of total Australian off-the-plan property listings, Ellis estimates about 75% are currently on the Investorist platform. He says the cross-border nature of the majority of off-the-plan property transactions, and the fact that they are often conducted by third parties on behalf of individual investors, means the market is perfectly suited to a platform like Investorist.<\/p>\n

 <\/p>\n

\u201cThese sales occur prior to advertisements appearing in newspapers or consumer portals,\u201d he says.<\/p>\n

 <\/p>\n

\u201cInvestorist is the only marketplace of its kind to use sophisticated technology to transform a traditionally paper and phone dominated industry.\u201d<\/p>\n

 <\/p>\n

Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Melbourne-based off-the-plan property marketplace Investorist has raised $2.5 million at a $20 million valuation to accelerate its growth in Australia,<\/p>\n","protected":false},"author":1,"featured_media":58952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,23,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45028"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45028"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58952"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}