{"id":45038,"date":"2023-10-20T15:40:37","date_gmt":"2023-10-20T15:40:37","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/australian-web-design-startup-elto-acquired-by-godaddy-startupsmart\/"},"modified":"2023-10-20T15:40:37","modified_gmt":"2023-10-20T15:40:37","slug":"australian-web-design-startup-elto-acquired-by-godaddy-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/australian-web-design-startup-elto-acquired-by-godaddy-startupsmart\/","title":{"rendered":"Australian web design startup Elto acquired by GoDaddy – StartupSmart"},"content":{"rendered":"
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Aussie web design marketplace Elto has been snapped up by domain registration company GoDaddy for an undisclosed amount.<\/p>\n

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GoDaddy \u2013 which has 12 million customers worldwide \u2013 raised $605 million earlier this month after listing on the New York Stock Exchange.<\/p>\n

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The acquisition comes as the company expands its customer offerings and aggressively targets small businesses and startups.<\/p>\n

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Elto was founded in 2012 as way for small businesses to make simple changes to their website for a set fee.<\/p>\n

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Originally called Tweaky, the startup later rebranded, moved to San Francisco and closed an investment deal with Blackbird Ventures.<\/p>\n

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More than 60% of Elto\u2019s customers are based in the United States, along with all of the company\u2019s major partners such as WordPress.<\/p>\n

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Chief executive of Elto, Ned Dwyer, told StartupSmart<\/i> he and his co-founder PJ Murray decided to be acquired by GoDaddy because of their \u201chuge customer base\u201d of small business owners.<\/p>\n

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\u201cIt\u2019s also about the team, the people who are running GoDaddy these days,\u201d he says.<\/p>\n

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\u201cIn the last couple of years GoDaddy have been making big bets on top talent through acquisitions and hiring from companies like eBay, Intuit and Amazon \u2013 I get to work with some incredibly smart people every day.\u201d<\/p>\n

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Dwyer says he and PJ will be joining the team at GoDaddy, and while he is excited to start working on building \u201cthe biggest marketplace we can\u201d it is still bittersweet to sell something they have been working on for so long.<\/p>\n

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\u201cWe would have liked to stay as an independent company but we also couldn\u2019t turn down this opportunity,\u201d he says.<\/p>\n

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\u201cIt\u2019s also nice to be able to focus 100% on building a great product experience with no distractions from things like balancing the books, managing payroll and the million other things you have to do as a founder that keep you from delivering value for customers.\u201d<\/p>\n

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The deal has been in the works for some time, with Elto putting a halt on accepting new projects at the start of this year.<\/p>\n

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General manager of hosting at GoDaddy, Jeff King, said in a statement the company was excited to announce its latest acquisition.<\/p>\n

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\u201cNed and PJ have built something people truly want at Elto \u2014 and something that GoDaddy\u2019s small- to medium-sized business customers need,\u201d he said.<\/p>\n

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\u201cWe\u2019re thrilled to welcome them into the GoDaddy family.\u201d<\/p>\n

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Follow StartupSmart on<\/i> Facebook<\/i>,<\/i> Twitter<\/i>, and<\/i> LinkedIn<\/i>.<\/i> Buy tickets to the 2015 StartupSmart Awards.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Aussie web design marketplace Elto has been snapped up by domain registration company GoDaddy for an undisclosed amount.   GoDaddy<\/p>\n","protected":false},"author":1,"featured_media":58946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45038"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45038"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58946"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}