{"id":45109,"date":"2023-10-20T15:41:10","date_gmt":"2023-10-20T15:41:10","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/sydney-startup-good-on-you-wants-to-help-make-your-everyday-shopping-more-ethical-startupsmart\/"},"modified":"2023-10-20T15:41:10","modified_gmt":"2023-10-20T15:41:10","slug":"sydney-startup-good-on-you-wants-to-help-make-your-everyday-shopping-more-ethical-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/sydney-startup-good-on-you-wants-to-help-make-your-everyday-shopping-more-ethical-startupsmart\/","title":{"rendered":"Sydney startup Good On You wants to help make your everyday shopping more ethical – StartupSmart"},"content":{"rendered":"
\"Good<\/div>\n

A Sydney startup has created an app to make ethical buying much simpler for everyday consumers.<\/p>\n

After spending a large part of his life raising awareness of and promoting ethical shopping choices, Good On You co-founder and CEO Gordon Renouf discovered a major roadblock that was stopping people from making ethical choices in their day-to-day shopping.<\/p>\n

\u201cI could see how consumers were not being well served [by brands] about the information they were getting on ethical standards,\u201d Renouf tells StartupSmart<\/em>.<\/p>\n

Though most people don\u2019t want purchases of things like clothing and electronics to come at a cost to other people or the environment, Renouf says until Good On You, the ability to find the right data in context has been difficult.<\/p>\n

Good On You has more than 32,000 brands on its app and 1000 of these have an ethical rating, built on data from a range of sources including World Vision, Fair Trade and Behind the Barcode.<\/p>\n

\u201cWe put that ethical information in context of other information you need,\u201d he says.<\/p>\n

Once users search for their favourite brands and see their rating, they are shown alternative brands that perform well in a similar style and price category.<\/p>\n

Users can also message poorly performing brands directly to tell them they won\u2019t be shopping there anymore due to these standards.<\/p>\n

Since launching in November last year, Good On You has attracted more than 20,000 registered users from across the country.<\/p>\n

Renouf says he was hoping for only half this number after a whole year.<\/p>\n

\u201cWe had them in eight days,\u201d he says.<\/p>\n

A big part of this early success stems from the thorough research that Renouf and his team completed early on.<\/p>\n

\u201cWhen we first got going we had a few different ideas and we tested them with potential users,\u201d he says.<\/p>\n

After really listening to his potential users, Renouf says he realised that an app would the best solution.<\/p>\n

\u201cI don\u2019t have a tech background [but] we\u2019ve been really pleased that a couple of tech guys have come on board,\u201d he says.<\/p>\n

\u201cThey\u2019re taking way less than their worth to do this because of their commitment to the social cause.\u201d<\/p>\n

Good On You team will soon be expanding into New Zealand with the help of a second successful crowdfunding campaign on Pledge Me where they raised more than $10,000, with a launch into North America also in the works.<\/p>\n

\u201cWe have some partners there who are very interested in working with us who have expertise on the subject matter and in digital marketing,\u201d Renouf says.<\/p>\n

Heading the development of his first app and startup has been scary but Renouf says he is excited by the future.<\/p>\n

\u201cThe big vision is that millions are using Good on You to shop not just in clothing but other categories like cosmetics and electronics,\u201d he says<\/p>\n

\u201cI think that people are more and more aware of the impacts of what they buy.<\/p>\n

\u201cThey want to make choices [and] feel good that they\u2019re not causing harm.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, <\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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