{"id":45161,"date":"2023-10-20T15:41:33","date_gmt":"2023-10-20T15:41:33","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/giggedin-officially-launches-in-melbourne\/"},"modified":"2023-10-20T15:41:33","modified_gmt":"2023-10-20T15:41:33","slug":"giggedin-officially-launches-in-melbourne","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/giggedin-officially-launches-in-melbourne\/","title":{"rendered":"GiggedIn officially launches in Melbourne"},"content":{"rendered":"
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A Sydney startup offering a Netflix-style subscription service for live music has officially launched in Melbourne.<\/p>\n

Giggedin, which launched at accelerator BlueChilli three years ago, offers memberships starting at $35 a month which gives users entry to as many participating live music shows as they want, founder and CEO Edwin Onggo says.<\/p>\n

\u201cFor us the vision is to get people off their couch and out to live shows because there\u2019s nothing more enriching than live music,\u201d Onggo tells StartupSmart<\/em>.<\/p>\n

He curates shows on the platform to feature a wide range of artists by the likes of ARIA-winning Peking Duck and US artist Raury to newly emerging talent.<\/p>\n

\u201cWe also run our own exclusive events for Giggedin members,\u201d he says.<\/p>\n

Following a career in music and media, Onggo says he became frustrated with the massive costs involved for all ends of the market including organizers, artists and fans to connect through live music.<\/p>\n

To address the issue he came up with Giggedin, a platform he says will enable local venues to fill up the space when live acts perform.<\/p>\n

Later this month, Aussie singer and rapper Tkay Maidza will perform at the startup’s first Melbourne show at Brunswick venue Howler, followed by Triple J Unearthed artist Harts who will perform at the Curtin in Carlton.<\/p>\n

The Corner Hotel, Rubix Funhouse and Northcote Social Club are among the many well-loved live music venues in Melbourne that Onggo plans to work with on Giggedin.<\/p>\n

Just days since launching, Onggo believes the massive demand for live music in Melbourne will see them move ahead much faster than they had in Sydney.<\/p>\n

\u201cThe [music] culture in Melbourne is amazing,\u201d he says.<\/p>\n

Onggo says he is working to have Giggedin active in major cities across Australia and in new overseas markets by the end of the year.<\/p>\n

To accelerate this plan, he is plotting a Series A of around $2 million to fuel international expansion and some key hires and marketing.<\/p>\n

Onggo says the unlimited access membership model will motivate people to see artists they don’t know.<\/p>\n

He says more than half of their members go to shows they wouldn\u2019t have otherwise bought tickets for showing that the platform is helping new artists get discovered.<\/p>\n

\u201cWe are very much about supporting artists and that\u2019s been a big part of what we\u2019ve been doing,\u201d Onggo says.<\/p>\n

\u201cWe always wanted to make sure that artists are getting paid appropriately.\u201d<\/p>\n

Ensuring this means Onggo ends up out of pocket sometimes as he works to build a Giggedin community that actively attends and fills out shows.<\/p>\n

\u201cWe purchase tickets at full value a lot of the time,\u201d he says.<\/p>\n

But once they get traction, he\u2019ll says he plans to monetise the business through brand partnerships and industry deals.<\/p>\n

Giggedin lists about 20 events every week in Sydney and is planning to do the same in Melbourne.<\/p>\n

\u201cWe want people to spontaneously go out and experience events, discover artists, get out and enrich their lives with music,\u201d Onggo says.<\/p>\n

\u201cWe want live music to be a part of every person\u2019s life.\u201d<\/p>\n

Follow StartupSmart of Facebook, Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Sydney startup offering a Netflix-style subscription service for live music has officially launched in Melbourne. Giggedin, which launched at<\/p>\n","protected":false},"author":1,"featured_media":58892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,27,11,22,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45161"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45161"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58892"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}