{"id":45188,"date":"2023-10-20T15:41:44","date_gmt":"2023-10-20T15:41:44","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/do-some-field-research-startupsmart\/"},"modified":"2023-10-20T15:41:44","modified_gmt":"2023-10-20T15:41:44","slug":"do-some-field-research-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/do-some-field-research-startupsmart\/","title":{"rendered":"Do some field research &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"110\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2010\/08\/taskmaster.jpg\" alt=\"taskmaster\" title=\"Taskmaster\"><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16489\" style=\"margin: 5px; float: right;\" src=\"\/wp-content\/uploads\/2010\/08\/taskmaster.jpg\" alt=\"Taskmaster\" width=\"90\" height=\"110\">Block out a day in your diary, get a permission slip from your mother and pack a lunch \u2013 you are going on an excursion.<\/p>\n<p><span id=\"more-1548\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Too many entrepreneurs spend too much time locked away in their offices, away from the industries and the customers they serve.<\/p>\n<p>&nbsp;<\/p>\n<p>Not you. This week you are planning a field trip to learn how customers are using your product and service, what they think of it and how it could be improved.<\/p>\n<p>&nbsp;<\/p>\n<p>Run a retail stores? Spend a day touring major shopping centres, poking about stores to see what new ideas there are on merchandise, customer service and design.<\/p>\n<p>&nbsp;<\/p>\n<p>Manufacturer something? Get out and see how customers are using it \u2013 or not using it.<\/p>\n<p>&nbsp;<\/p>\n<p>Offer a service of some kind? Go and visit five customers, have a look at their business operations, and spend some time talking about what else you could do for them.<\/p>\n<p>&nbsp;<\/p>\n<p>Run an online business? Go and study your physical competitors.<\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s not hard \u2013 in fact, it will be fun \u2013 but it\u2019s vital research.<\/p>\n<p>&nbsp;<\/p>\n<p>Get it organised \u2013 today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Block out a day in your diary, get a permission slip from your mother and pack a lunch \u2013 you<\/p>\n","protected":false},"author":1,"featured_media":58878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45188"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45188"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58878"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}