{"id":45215,"date":"2023-10-20T15:41:56","date_gmt":"2023-10-20T15:41:56","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/this-sydney-startup-is-very-much-at-home-with-the-on-demand-market-startupsmart\/"},"modified":"2023-10-20T15:41:56","modified_gmt":"2023-10-20T15:41:56","slug":"this-sydney-startup-is-very-much-at-home-with-the-on-demand-market-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/this-sydney-startup-is-very-much-at-home-with-the-on-demand-market-startupsmart\/","title":{"rendered":"This Sydney startup is very much at home with the on-demand market – StartupSmart"},"content":{"rendered":"
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A Sydney startup has book more than 30,000 hours of contracted work within three months after a funding round, and co-founder Noga Edelstein credits the \u201cUber effect\u201d with driving this rapid growth.<\/p>\n

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Edelstein, the co-founder of UrbanOutsource, says that the \u201cUberisation\u201d of industries has influenced a strong uptake in the demand for instant services.<\/p>\n

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\u201cPeople got used to pressing a button on their phone and having someone turn up at their door,\u201d Edelstein tells StartupSmart<\/em>.<\/p>\n

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Founded by former Yahoo executives Edelstein and Elke Keeley, UrbanOutsource is designed to help people access help around their homes more instantly.<\/p>\n

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More than 60% of their customers receive service within 24 to 48 hours of booking.<\/p>\n

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\u201cWe\u2019re a startup providing on-demand home services making it easier and quicker to find a trusted cleaner, gardener or handyman,\u201d Edelstein says.<\/p>\n

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The startup raised $500,000 through Grand Prix Capital in October 2015.<\/p>\n

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Since then, Edelstein says they have grown by 40% and have expanded their team from three to 10 employees.<\/p>\n

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She credits their growth to a strong focus on customers and great technology.<\/p>\n

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To ensure UrbanOutsource offers top quality service, Edelstein says they have a sharp screening process to select only the best providers.<\/p>\n

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\u201cWe have accepted less than 10% of applicants,\u201d she says.<\/p>\n

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They also hope to become the platform of choice for service providers.<\/p>\n

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\u201cThis is about getting work for our suppliers and making sure they\u2019re able to deliver the best for their customers,\u201d she says.<\/p>\n

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To help them scale, Edelstein says they are now developing a brand new platform, which will go live very shortly.<\/p>\n

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While the Australian market was a bit slow when they first launched, she says the on-demand economy is now looking very positive.<\/p>\n

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The total market for on-demand services was estimated at $465 billion in 2015, according to US BIA-Kelsey research.<\/p>\n

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With the Australian market picking up, Edelstein says this is creating new opportunity for small businesses and service providers.<\/p>\n

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Follow StartupSmart on <\/em>Facebook<\/em>, <\/em>Twitter<\/em>, and <\/em>LinkedIn<\/em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A Sydney startup has book more than 30,000 hours of contracted work within three months after a funding round, and<\/p>\n","protected":false},"author":2,"featured_media":58859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45215"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45215"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58859"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}