{"id":45296,"date":"2023-10-20T15:42:26","date_gmt":"2023-10-20T15:42:26","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/guiding-the-way-forward-google-maps-founder-lars-rasmussen-joins-melbourne-startup-lawadvisor-as-an-investor-and-advisor-startupsmart\/"},"modified":"2023-10-20T15:42:26","modified_gmt":"2023-10-20T15:42:26","slug":"guiding-the-way-forward-google-maps-founder-lars-rasmussen-joins-melbourne-startup-lawadvisor-as-an-investor-and-advisor-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/guiding-the-way-forward-google-maps-founder-lars-rasmussen-joins-melbourne-startup-lawadvisor-as-an-investor-and-advisor-startupsmart\/","title":{"rendered":"Guiding the way forward: Google Maps founder Lars Rasmussen joins Melbourne startup LawAdvisor as an investor and advisor – StartupSmart"},"content":{"rendered":"
\"\"<\/div>\n

Google Maps co-founder and former Facebook executive Lars Rasmussen has signed on as an advisor and investor in LawAdvisor to guide the Melbourne startup through its next stage of rapid growth.<\/p>\n

Rasmussen participated in a recent $1 million seed funding round in the legal-tech platform<\/a> and will be an active advisor in the fast-growing startup.<\/p>\n

LawAdvisor founder and CEO Brennan Ong says he came into contact with the prominent entrepreneur through a MaiTai global networking event in Perth.<\/p>\n

\u201cThat network has proved to be a goldmine,\u201d Ong tells StartupSmart<\/em>.<\/p>\n

\u201cIt has given exposure to the best minds in the world.\u201d<\/p>\n

After flying to London to speak at a legal innovation conference, Ong was connected to Rasmussen through a mutual contact that he met at the MaiTai event.<\/p>\n

\u201cI was invited to his house and had the opportunity to speak to him about what we\u2019d achieved,” he says.<\/p>\n

“He was very attracted to LawAdvisor\u2019s mission to better disseminate legal knowledge and democratise law, as well as empowering lawyers with modern-day tools.\u201d<\/p>\n

He says that LawAdvisor\u2019s case management service, which provides lawyers and their clients with tools for internal and external collaboration, was what got the deal over the line.<\/p>\n

\u201cHe couldn\u2019t get that out of his mind \u2013 that\u2019s what won him over,\u201d Ong says.<\/p>\n<\/p>\n

Democratising the legal system<\/h3>\n

Rasmussen says he was also attracted to LawAdvisor\u2019s mission to democratise legal services.<\/p>\n

\u201cLawAdvisor is a stellar innovation that will make a real difference to the world by empowering both consumers and businesses with a greater understanding about their legal rights,\u201d Rasmussen says.<\/p>\n

\u201cTheir vision to transform the legal profession by making it easier for everyday Australians to both access and work with lawyers is beyond exciting. I am thrilled and honoured to be advising Brennan and his incredible team.\u201d<\/p>\n

LawAdvisor aims to \u201cdemocratise\u201d legal services through an online platform connecting people and companies with verified lawyers<\/a>, along with the cloud-based case management service.<\/p>\n

After launching in July last year the platform now facilitates 20 legal consultations every day and has over 1000 lawyers signed up, while it still yet to flick the switch on any marketing.<\/p>\n

With a solid base of users, Ong says it\u2019s now all about scaling rapidly while using the knowledge of Rasmussen and the startup\u2019s other advisors.<\/p>\n

\u201cWe now have access to his technical genius \u2013 he has the knowledge, experience and creativity to take LawAdvisor to the next level,\u201d he says.<\/p>\n

\u201cWe\u2019re pretty excited about the future. Getting the attention of the best minds in Silicon Valley has given us more confidence.<\/p>\n

\u201cWe have the world\u2019s smartest minds on board and we\u2019ll be using them to our advantage to help us scale LawAdvisor.\u201d<\/p>\n

The next stage<\/h3>\n

The seed funding round will be used to build out LawAdvisor\u2019s offering to larger corporate clients and on planned expansions to London by the end of the year and Canada, Singapore and Hong Kong next year.<\/p>\n

\u201cOur future goal is to really attack the corporate space,\u201d Ong says.<\/p>\n

\u201cSince we launched, corporate heavyweights have approached us to tailor LawAdvisor to service the corporate space.<\/p>\n

\u201cWe\u2019re really excited about that next stage of LawAdvisor.\u201d<\/p>\n

For other entrepreneurs, he says it\u2019s important to push through the hard times until the opportunities start appearing.<\/p>\n

\u201cKeep up the confidence, keep your chin up and stay persistent and hungry,\u201d Ong says.<\/p>\n

\u201cIt\u2019s a rollercoaster and you never really know when you\u2019ll catch your lucky break.\u201d<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Maps co-founder and former Facebook executive Lars Rasmussen has signed on as an advisor and investor in LawAdvisor to<\/p>\n","protected":false},"author":1,"featured_media":58814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,20,1,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45296"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45296"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58814"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}