{"id":45382,"date":"2023-10-20T15:43:15","date_gmt":"2023-10-20T15:43:15","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/kogan-beats-the-iconic-and-david-jones-as-best-mobile-site-in-australia-as-half-year-revenue-tops-7-million-startupsmart\/"},"modified":"2023-10-20T15:43:15","modified_gmt":"2023-10-20T15:43:15","slug":"kogan-beats-the-iconic-and-david-jones-as-best-mobile-site-in-australia-as-half-year-revenue-tops-7-million-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/kogan-beats-the-iconic-and-david-jones-as-best-mobile-site-in-australia-as-half-year-revenue-tops-7-million-startupsmart\/","title":{"rendered":"Kogan beats The Iconic and David Jones as best mobile site in Australia as half-year revenue tops $7 million &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"332\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2016\/06\/ruslan-kogan-640x332.jpg\" alt=\"ruslan kogan\" title=\"ruslan kogan\"><\/div>\n<p>As electronics retailer Kogan.com reports increased revenue and customer numbers, its mobile website has been labelled the best in Australia.<\/p>\n<p>Technology agency Ansible ranked Kogan\u2019s website number one for mobile usability and \u201cdriving desired actions\u201d in its most recent MDEX report, reports <em>Mumbrella<\/em>.&nbsp;<\/p>\n<p>It came in ahead of the likes of Myer, Billabong and David Jones on&nbsp;a number of metrics for how easy it is for customers to engage with the site on mobile. The metrics include: mobile optimisation, discoverability, navigation and content, usability, and \u201cdriving desired actions\u201d.<\/p>\n<p>Chasing a bigger customer database is a key goal for Kogan.com, which reported half-year earnings of $7.3 million last week, exceeding its guidance of $6.9 million.<\/p>\n<p>The company, which acquired the database and digital assets of the Dick Smith electronics brand in 2016, says it experienced a 33% jump in active customers over the past year and is now connected to 830,000 shoppers.<\/p>\n<p>In its half-year results presentation, the company highlighted a focus on creating a sales platform that was \u201cfully responsive\u201d for devices.<\/p>\n<p>The company is also using data analytics to tailor the online shopping experience, with its \u201cpersonalisation engine\u201d contributing to 5% of total website sales over the past six months.<\/p>\n<p>The 10 best mobile-friendly websites in Australia, according to Ansible:<\/p>\n<ol>\n<li>Kogan<\/li>\n<li>McGrath Property<\/li>\n<li>General Pants Co<\/li>\n<li>The Iconic<\/li>\n<li>Lion Corporation<\/li>\n<li>David Jones<\/li>\n<li>Ten Network<\/li>\n<li>Nine Entertainment Co<\/li>\n<li>Myer<\/li>\n<li>Billabong<\/li>\n<\/ol>\n<p><em>This article was originally published on SmartCompany.&nbsp;<\/em><\/p>\n<p><em>Follow StartupSmart on<\/em>&nbsp;<em>Facebook,<\/em>&nbsp;<em>Twitter,&nbsp;LinkedIn&nbsp;and iTunes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As electronics retailer Kogan.com reports increased revenue and customer numbers, its mobile website has been labelled the best in Australia.<\/p>\n","protected":false},"author":1,"featured_media":58777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45382"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45382"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58777"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}