{"id":45423,"date":"2023-10-20T15:43:29","date_gmt":"2023-10-20T15:43:29","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/netflix-likely-to-ignore-50-of-customers-willing-to-pay-a-premium-for-us-content-startupsmart\/"},"modified":"2023-10-20T15:43:29","modified_gmt":"2023-10-20T15:43:29","slug":"netflix-likely-to-ignore-50-of-customers-willing-to-pay-a-premium-for-us-content-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/netflix-likely-to-ignore-50-of-customers-willing-to-pay-a-premium-for-us-content-startupsmart\/","title":{"rendered":"Netflix likely to ignore 50% of customers willing to pay a premium for US content – StartupSmart"},"content":{"rendered":"
<\/div>\n
By David Glance<\/em><\/p>\n
A survey released this week by OnePoll commissioned by comparison site Comparitech has found that half (48%) of the non-US respondents who used Netflix would pay a premium to get US restricted content.<\/p>\n
43% of respondents also felt it was wrong of Netflix to try and ban VPNs customers were using to get around geo-blocking enforced by the site.<\/p>\n
Netflix started actively blocking VPN access to its site from January of this year resulting in a technological cat-and-mouse battle between VPN providers and Netflix. For the moment, the VPN providers have won with access to US content in particular available through a number of services.<\/p>\n
The fact that subscribers are prepared to pay Netflix more to access this content is hardly surprising given that a large number are paying for a VPN service on top of the regular subscription fee.<\/p>\n
The steps that Netflix took to block VPN traffic was also suggested to be one of the reasons behind a drop in subscriber numbers reported by Netflix in July of this year.<\/p>\n
Despite this worldwide drop in subscribers in the last quarter, the overall global demand for Subscription Video on Demand (SVoD) has continued to increase.<\/p>\n
In countries like Australia, this increase is largely due to Netflix and now more Australians use SVoD than regular \u201clinear-format\u201d cable services such as Foxtel. Local services Stan and Presto have struggled against Netflix to the point that 60% of their subscribers did not use them exclusively and also had a Netflix subscription.<\/p>\n
Despite Australia\u2019s rapid uptake in SVoD, it lags significantly behind countries like the US, Canada and the UK. In one survey, 61% of internet users in the US subscribed to a SVoD service compared to 33% in the UK and 28% in Australia.<\/p>\n
The US has around 82 million SVoD subscribers compared to Australia\u2019s 5.6 million.<\/p>\n