{"id":45449,"date":"2023-10-20T15:43:39","date_gmt":"2023-10-20T15:43:39","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-long-does-online-marketing-take-to-be-effective-startupsmart\/"},"modified":"2023-10-20T15:43:39","modified_gmt":"2023-10-20T15:43:39","slug":"how-long-does-online-marketing-take-to-be-effective-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-long-does-online-marketing-take-to-be-effective-startupsmart\/","title":{"rendered":"How long does online marketing take to be effective? – StartupSmart"},"content":{"rendered":"

This article first appeared January 9th, 2012.<\/em><\/p>\n

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Gone are the days of having to sit around waiting to see the results of a carefully planned marketing campaign with traditional media, such as newspapers, magazines, TV or radio.<\/p>\n

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In today\u2019s online world, results are instant.<\/p>\n

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The beauty of online marketing is that you can see results immediately. By running a Cost-Per-Click campaign (CPC) on Google or Yahoo for example, you can achieve sales instantaneously.<\/p>\n

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It\u2019s simply a matter of selecting the most targeted and relevant keywords for the product that you are selling, creating a relevant ad that will appeal to your target audience, and you can then have your ads up and running in just minutes.<\/p>\n

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At Milan Direct, for example, we had our ads up and running on Google the day we placed our very first order for designer chairs, and began selling immediately.<\/p>\n

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So before our first product had even landed in Australia five years ago, we were achieving strong sales and creating a healthy cashflow from day one.<\/p>\n

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I often wonder how businesses were run before the net!<\/p>\n

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Of course, it is not that simple, and in order to achieve a positive return on your marketing investment, you need to constantly measure and monitor all of your online marketing efforts and campaigns, because costs can quickly escalate if left unchecked.<\/p>\n

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A small typing error, for example, can cost thousands. I recently made the mistake of changing one of our bids on a keyword to $16 instead of $1.6.<\/p>\n

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Just one decimal place resulted in Milan Direct spending $1,000+ in a given day on a keyword that is not that profitable for us.<\/p>\n

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Luckily we are analysing and optimising all of our online advertising accounts daily, so mistakes like this get picked up quickly.<\/p>\n

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If not, we could have ended up spending millions promoting \u201cyellow office chairs!\u201d<\/i><\/p>\n


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Other online marketing activities outside of CPC should also be included to ensure total domination of your market via a comprehensive online marketing campaign.<\/p>\n

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Although not as instantly gratifying, they are equally important, such as having thorough SEO (Search Engine Optimisation), as well as having a well presented website, showcasing your products in the best light.<\/p>\n

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By combining all of the above, and provided you are selling desired products, you are well on your way to sales success.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article first appeared January 9th, 2012.   Gone are the days of having to sit around waiting to see<\/p>\n","protected":false},"author":1,"featured_media":58740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,23,13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45449"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45449"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58740"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}