{"id":45663,"date":"2023-10-20T15:45:26","date_gmt":"2023-10-20T15:45:26","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/victoria-moves-to-become-a-regional-internet-of-things-hub-as-local-startup-announces-a-big-expansion-startupsmart\/"},"modified":"2023-10-20T15:45:26","modified_gmt":"2023-10-20T15:45:26","slug":"victoria-moves-to-become-a-regional-internet-of-things-hub-as-local-startup-announces-a-big-expansion-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/victoria-moves-to-become-a-regional-internet-of-things-hub-as-local-startup-announces-a-big-expansion-startupsmart\/","title":{"rendered":"Victoria moves to become a regional Internet of Things hub as local startup announces a big expansion – StartupSmart"},"content":{"rendered":"
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Melbourne-based software and information technology company Freestyle Technology has announced a big local expansion as the Victorian government continues its push to be a leading regional hub for the Internet of Things.<\/p>\n

Freestyle Technology, which creates connected technology in the agriculture, manufacturing, logistics and healthcare sectors, will be transforming its Mount Waverly office into a major R&D centre, creating an estimated 150 new tech jobs.<\/p>\n

The local expansion is backed by the Victorian government, and Freestyle Technology CEO Mohan Jesudason was joined by minister for innovation Philip Dalidakis at the new space on Thursday morning.<\/p>\n

\u201cFreestyle Technology joins the growing list of leading global and homegrown companies choosing to use Melbourne as a base for taking their leading-edge technology to the Asia-Pacific and beyond,\u201d Dalidakis says.<\/p>\n

Jesudason says the tech firm is now operating in Australia, China, Taiwan and South Korea, and the new Melbourne office will play a \u201ccentral role\u201d in its efforts to make its IoT technology a \u201cglobal standard\u201d.<\/p>\n

\u201cFreestyle is set to become a serious player in the global IoT market,\u201d Jesudason says.<\/p>\n

\u201cWith its highly-skilled multicultural people resources, Victoria is the hub of our global ambitions.\u201d<\/p>\n

He says the company has invested more than $45 million into its IoT research and development, and predicts exports of more than $200 million over the coming years.<\/p>\n

The expansion marks another step in the Victorian government\u2019s recent push to establish the state as a major IoT player, after assisting global software developer Two Bulls in expanding its global HQ in Melbourne to create connected technology.<\/p>\n

\u201cVictoria is Australia\u2019s tech hub, and we want to become the destination of choice for business investment in the Asia-Pacific, creating more opportunities for our local industry and more jobs for our growing workforce,\u201d Dalidakis says.<\/p>\n

It\u2019s all part of the state government\u2019s broader strategy of providing financial funding from its $60 million innovation fund, LaunchVic<\/a>, to encourage local startups to stay in Melbourne and enticing global tech firms to establish a regional presence in the city.<\/p>\n

Earlier this month Melbourne startup Culture Amp announced it would be returning its global HQ to Melbourne<\/a>, creating 200 new jobs in the process and digital marketing company WME<\/a> and Appster making similar moves of late<\/a>.<\/p>\n

Last week cloud accounting software company Xero announced a further expansion in Victoria, creating 50 new tech jobs in the city across sales, support, marketing, design, business services and product development.<\/p>\n

Global players including Slack<\/a>, Zendesk<\/a>, GoPro and Square have also established Asia-Pacific bases in Melbourne across the last year.<\/p>\n

Follow StartupSmart on<\/em> Facebook,<\/em> Twitter,<\/em>LinkedIn <\/em>and <\/em>SoundCloud.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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