{"id":45802,"date":"2023-10-20T15:46:28","date_gmt":"2023-10-20T15:46:28","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/online-marketplace-platform-launches-for-those-seeking-short-term-office-or-retail-space-startupsmart\/"},"modified":"2023-10-20T15:46:28","modified_gmt":"2023-10-20T15:46:28","slug":"online-marketplace-platform-launches-for-those-seeking-short-term-office-or-retail-space-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/online-marketplace-platform-launches-for-those-seeking-short-term-office-or-retail-space-startupsmart\/","title":{"rendered":"Online marketplace platform launches for those seeking short-term office or retail space – StartupSmart"},"content":{"rendered":"
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An online marketplace to connect those seeking short-term commercial space has launched out of beta this week.<\/p>\n

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Airspaced.com.au founder Simon Hanlon told StartupSmart<\/i> he had been working on the idea since mid-2012, after he realised commercial leasing options weren\u2019t evolving in-step with how businesses were changing.<\/p>\n

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\u201cThere is an increasing disconnect between long term, rigid and expensive commercial lease expectations, and the growing demand for flexible and short term, more modern day requirements,\u201d Hanlon says.<\/p>\n

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\u201cThe market for the most part hasn\u2019t reacted to that, there is a still a lot of this old school long term stuff. And people on each side of the market wondering where to go to offer a six-month space. They can\u2019t go to an agent, so we created that place.\u201d<\/p>\n

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Inspired by the pop-up store trend<\/a> and aware many start-ups were seeking short term office spaces, Hanlon realised there was space for a nimble, online offering that was designed to manage short term leases.<\/p>\n

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\u201cIt doesn\u2019t make sense for traditional real estate agents to engage with shorter term stuff, as it\u2019s too administratively onerous, so it\u2019s not exactly in their interest,\u201d Hanlon says.<\/p>\n

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\u201cIt\u2019s not a total fix, but at least it puts into the market an offering that isn\u2019t really there. In some respects, it\u2019s creating a new market as well. Not only is it servicing shorter term offerings, but it\u2019s enabling those with quality unused space to offer it directly.\u201d<\/p>\n

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After developing an early version of the site, Hanlon started approaching both sides of the marketplace to build listings, interest and traction.<\/p>\n

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He adds the need to develop critical mass to create a functioning marketplace is the main reason why he hasn\u2019t developed a final business model yet.<\/p>\n

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\u201cWe\u2019re just building both sides now. In the marketplace arena, you want to become a quality one that everyone can get what they need. At present, we\u2019re focusing strictly on building that. The business model will come with time, there are a few options,\u201d Hanlon says.<\/p>\n

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Hanlon adds there is one operational revenue stream at the moment, the ability for vendors to promote their listing.<\/p>\n

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\u201cIt\u2019s a side stream to test the waters a bit, but it\u2019s going fairly well,\u201d Hanlon says. \u201cTrying to monetise too early is not a great idea, as users need to know there is value there.\u201d<\/p>\n

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There have been over 200 listings since the launch in May. Hanlon says they\u2019ve recently passed 10,000 individual listing views.<\/p>\n

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Hanlon says he will be focused on exploring several partnerships, and in building out his marketing campaigns to grow both sides of the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"

An online marketplace to connect those seeking short-term commercial space has launched out of beta this week.   Airspaced.com.au founder<\/p>\n","protected":false},"author":1,"featured_media":58577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45802"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45802"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/58577"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}