{"id":45855,"date":"2023-10-20T15:46:48","date_gmt":"2023-10-20T15:46:48","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-a-simple-rebrand-helped-drivemycar-triple-in-size-startupsmart\/"},"modified":"2023-10-20T15:46:48","modified_gmt":"2023-10-20T15:46:48","slug":"how-a-simple-rebrand-helped-drivemycar-triple-in-size-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-a-simple-rebrand-helped-drivemycar-triple-in-size-startupsmart\/","title":{"rendered":"How a simple rebrand helped DriveMyCar triple in size – StartupSmart"},"content":{"rendered":"
\"Drive<\/div>\n

After taking over the reins of DriveMyCar Rental – one of Australia\u2019s largest peer-to-peer car rental startups – Chris Noone quickly turned his attention to a major rebranding project.<\/p>\n

The entrepreneur thought the company\u2019s site looked like a discount car rental website, and its name too clunky.<\/p>\n

After revamping the website to better reflect the startup\u2019s ethos and removing \u2018Rental\u2019 from its name, Noone says DriveMyCar has grown by up to 60% year-on-year, nearly three times that of the year before.<\/p>\n

Despite the relatively simple changes, Noone says it was a long process that required a strong and dedicated team.<\/p>\n

\u201cIt\u2019s a matter of talking to people right across the organisation,\u201d Noone tells StartupSmart<\/em>.<\/p>\n

The team also ensured it had a thorough understanding of market data before deciding to go ahead with a rebrand.<\/p>\n

\u201cWe had the benefit of working with an existing proposition, branding and website for a number of years,\u201d he says.<\/p>\n

\u201cWe also knew what our customers were really looking for.\u201d<\/p>\n

A balancing act<\/h3>\n

DriveMyCar offers short and long-term rental vehicles, where users can hire a car four as short as four days and up to an entire year.<\/p>\n

Noone says this sets the company apart in the increasingly competitive market.<\/p>\n

\u201cThere\u2019s not really anyone doing the same thing as us,\u201d he says.<\/p>\n

The startup now has more than 26,000 members and has generated more than $5 million for Aussie car owners.<\/p>\n

And it all comes down to a very simple problem that DriveMyCar is solving, Noone says.<\/p>\n

\u201cWe\u2019re working on a big problem but we can also explain our proposition in a couple of words: We allow you to rent a car that\u2019s not being used,\u201d he says.<\/p>\n

Noone took over from the startup\u2019s founder Daniel Noble \u2013 who remains part of the core team \u2013 and has led the company through expansion plans.<\/p>\n

\u201cIt\u2019s important to keep the imagination and inspiration of startup founders within the business to continue growing,\u201d Noone says.<\/p>\n

\u201cIt\u2019s a balancing act all the way through to formalise the organisation with more checks and balances.\u201d<\/p>\n

Growth plans taking off<\/h3>\n

In a further sign of DriveMyCar\u2019s rapid growth, the service will now be available at Melbourne\u2019s Tullamarine airport.<\/p>\n

Noone says some big corporate players are also choosing to list vehicles on the service, boosting the company\u2019s big expansion plans.<\/p>\n

DriveMyCar is now in talks with leasing companies, manufacturers and governments to bolster its fleet of hire vehicles.<\/p>\n

For Noone, there\u2019s one fundamental thing that all startups need to be successful.<\/p>\n

\u201cAny startup has to solve a problem and an opportunity,\u201d he says.<\/p>\n

\n

Follow StartupSmart of Facebook, Twitter, LinkedIn and SoundCloud.<\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

After taking over the reins of DriveMyCar Rental – one of Australia\u2019s largest peer-to-peer car rental startups – Chris Noone<\/p>\n","protected":false},"author":2,"featured_media":63118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45855"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=45855"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/45855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=45855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=45855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=45855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}