{"id":45862,"date":"2023-10-20T15:46:50","date_gmt":"2023-10-20T15:46:50","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/should-i-outsource-my-social-media-presence-startupsmart\/"},"modified":"2023-10-20T15:46:50","modified_gmt":"2023-10-20T15:46:50","slug":"should-i-outsource-my-social-media-presence-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/should-i-outsource-my-social-media-presence-startupsmart\/","title":{"rendered":"Should I outsource my social media presence? – StartupSmart"},"content":{"rendered":"
This article first appeared on December 21st, 2011.<\/em><\/p>\n <\/p>\n Is it ever a good idea to get a third party to build my Facebook\/Twitter presence, or should I do it all myself?<\/strong><\/p>\n <\/span> <\/strong><\/p>\n <\/p>\n <\/p>\n First, consider if it\u2019s worth opening and running an account or not. Some niches don\u2019t respond that well to social media, such as funerals and cigarettes.<\/p>\n <\/p>\n People don’t really want to socialise around these things and talk about them openly or positively.<\/p>\n <\/p>\n The “sin” products have always been a little bit more discussed in private.<\/p>\n <\/p>\n Ask yourself: “Is my product or service something people would be interested in discussing at the pub?”<\/p>\n What are you going to need to be successful:<\/p>\n You have to be social all of the time. That is like going to the pub every day of the week and talking to everyone there. Think like a politician trying to campaign in an area and become “socially popular”.<\/p>\n<\/li>\n<\/ul>\n If you don\u2019t have the time to commit you could outsource it, the only problem is that it won’t be very transparent. You might want to make the analysis as to whether it\u2019s worth you doing it.<\/p>\n <\/p>\n Great examples of social media profiles in Australia that work for start-ups:<\/p>\n\n
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