{"id":46756,"date":"2023-10-20T15:51:11","date_gmt":"2023-10-20T15:51:11","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/four-content-marketing-mistakes-you-need-to-avoid-startupsmart\/"},"modified":"2023-10-20T15:51:11","modified_gmt":"2023-10-20T15:51:11","slug":"four-content-marketing-mistakes-you-need-to-avoid-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/four-content-marketing-mistakes-you-need-to-avoid-startupsmart\/","title":{"rendered":"Four content marketing mistakes you need to avoid &#8211; StartupSmart"},"content":{"rendered":"<div class=\"td-post-featured-image\"><img decoding=\"async\" loading=\"lazy\" width=\"443\" height=\"352\" itemprop=\"image\" class=\"entry-thumb\" src=\"\/wp-content\/uploads\/2015\/01\/l_writing-600.jpg\" alt=\"\" title=\"l_writing-600\"><\/div>\n<p>There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent content can yield a significant return on investment, not everyone gets it right.<\/p>\n<p>&nbsp;<\/p>\n<p>To ensure your content marketing is effective, here are four common mistakes you need to avoid:<\/p>\n<h3>Mistake 1: Thinking like a marketer, not a publisher<\/h3>\n<p>When it comes to content marketing you need to think like a publisher not a marketer. A marketer&#8217;s focus is on selling, where a publisher&#8217;s focus is on producing interesting content that engages readers and keeps them coming back.<\/p>\n<p>&nbsp;<\/p>\n<p>Your content should build your credibility and expertise. It should also showcase your value in such a way that readers see the benefit in working with you, without you having to push for the sale. Sales naturally come when you add value.<\/p>\n<h3>Mistake 2: Being inauthentic<\/h3>\n<p>When customers and potential customers sense inauthenticity they lose faith and you lose followers. To build credibility in your content marketing you need to be authentic.<\/p>\n<p>&nbsp;<\/p>\n<p>To ensure you are being true to yourself and your brand, you need to know:<\/p>\n<ul>\n<li>What you stand for<\/li>\n<li>Why you do what you do<\/li>\n<li>Who you are targeting<\/li>\n<li>What they want<\/li>\n<li>Why you are using social media<\/li>\n<\/ul>\n<p>When you know this, you can then establish your tone of voice, personality and the content that aligns with both you and your target market.<\/p>\n<h3>Mistake 3: Unoriginal content<\/h3>\n<p>There is nothing worse than reading blog posts, books and resources that are a regurgitation or blatant copy of someone else&#8217;s content.<\/p>\n<p>&nbsp;<\/p>\n<p>While it is only natural that some content will be similar when you have a similar viewpoint or process to someone else, you can always find a way to make it your own. It could be through using a personal anecdote, a case study of a client, your professional experience or approaching the topic from a different angle.<\/p>\n<h3>Mistake 4: Publishing for the sake of publishing<\/h3>\n<p>We&#8217;re all told about the importance of regular content. In fact, it&#8217;s drummed into us so much that it often gets prioritised over quality.<\/p>\n<p>&nbsp;<\/p>\n<p>The result? We publish content we know isn&#8217;t our best, prescribing to the theory that something is better than nothing. But it\u2019s not.<\/p>\n<p>&nbsp;<\/p>\n<p>You can lose credibility and followers if your content isn&#8217;t valuable to your readers. Missing a blog because you can&#8217;t think of anything to write is far better than publishing something that is irrelevant or of a lower standard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent<\/p>\n","protected":false},"author":1,"featured_media":63004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,23,13,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/46756"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=46756"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/46756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/63004"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=46756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=46756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=46756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}