{"id":46866,"date":"2023-10-20T15:51:34","date_gmt":"2023-10-20T15:51:34","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/10-overcrowded-start-up-niches-page-2-of-2-startupsmart\/"},"modified":"2023-10-20T15:51:34","modified_gmt":"2023-10-20T15:51:34","slug":"10-overcrowded-start-up-niches-page-2-of-2-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/10-overcrowded-start-up-niches-page-2-of-2-startupsmart\/","title":{"rendered":"10 overcrowded start-up niches – Page 2 of 2 – StartupSmart"},"content":{"rendered":"

6. Energy comparison sites<\/h2>\n

 <\/p>\n

Rising energy prices are certainly topical at the moment and heightened consumer concerns over bills provides a seemingly ideal opportunity for a website that compares prices of the different suppliers.<\/p>\n

 <\/p>\n

The problem is that it has already been done. The likes of Energy Watch, GoSwitch, SwitchPower, Make It Cheaper and SwitchWise, to name a few, have all sprung up in recent years.<\/p>\n

 <\/p>\n

Next year\u2019s carbon tax may provide the perfect storm to assist those looking for a cheaper deal, but you will be up against some well-entrenched competition if you feel that price comparison is a basis of a viable start-up.<\/p>\n

 <\/p>\n

 <\/p>\n

7. Recruitment firms<\/h2>\n

 <\/p>\n

The general recruitment market has long been saturated by generalist firms, prompting many to seek niches in areas such as IT or education.<\/p>\n

 <\/p>\n

While this has proved fruitful for some, judging by our recent awards submissions, there still appears to be plenty of start-ups willing to wade into the recruitment sector by promising to be something different, but not exactly defining what that difference is.<\/p>\n

 <\/p>\n

Another thing to bear in mind is competition. Not only do recruitment start-ups have to battle against large competitors with long-held clients, they have to convince smaller-scale employers why they should spend money on an agency when online tools such as Twitter and LinkedIn can provide a quick, and free, solution to vacancies.<\/p>\n

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<\/h2>\n

8. Email replacements<\/h2>\n

 <\/p>\n

The demise of email has been predicted for years. It\u2019s easy to see why \u2013 while social media and peer-to-peer sites such as Twitter and Skype have pushed the boundaries of communication, email has plodded along in much the same guise as when it first emerged.<\/p>\n

 <\/p>\n

Some have attempted to kill or radically modify it \u2013 just look at the disastrous example of Google Wave. An Australian-based entrepreneur, Bart Jellema, is the latest to try to move the email model along<\/a>.<\/p>\n

 <\/p>\n

Improvements to email certainly aren\u2019t impossible, but it\u2019s clear that it\u2019s very hard for any kind of business to get users to kick the habit entirely.<\/p>\n

 <\/p>\n

 <\/p>\n

9. Social media consultancies<\/h2>\n

 <\/p>\n

Call yourself a social media expert\/guru\/consultant and you risk derision in some quarters. The role has been parodied endlessly as being a pointless and expensive waste of time.<\/p>\n

 <\/p>\n

This isn\u2019t entirely fair. Many Australian businesses still don\u2019t have a social media presence \u2013 14% at the last count<\/a> \u2013 and as this number grows, bosses will need help along the way.<\/p>\n

 <\/p>\n

However, the impression persists that this is an industry built on sand, especially as advertising agencies and specialist content creation businesses start to offer social media expertise as a bolt-on to existing services.<\/p>\n

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<\/h2>\n

10. Solar panel PV installers<\/h2>\n

 <\/p>\n

With Australia committed to 20% renewable energy generation by 2020, there should, theoretically, be plenty of opportunity for new businesses in the renewables industry.<\/p>\n

 <\/p>\n

The installation of solar panels is the most widespread of this green business wave, with the market becoming clogged with start-ups keen to take advantage of generous feed-in tariffs.<\/p>\n

 <\/p>\n

However, the future of the sector is uncertain. Not only is the number of solar panel installers unsustainable, many face ruin as feed-in tariff rates are scaled back, as witnessed recently in NSW and WA.<\/p>\n","protected":false},"excerpt":{"rendered":"

6. Energy comparison sites   Rising energy prices are certainly topical at the moment and heightened consumer concerns over bills<\/p>\n","protected":false},"author":1,"featured_media":62991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/46866"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=46866"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/46866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62991"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=46866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=46866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=46866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}