Young Australian entrepreneur Nicole Kersh has launched a new website called CableManagement.com.au, which sells cabling products to everyday consumers, following the success of her first start-up 4Cabling.<\/p>\n
<\/span><\/p>\n <\/p>\n Kersh, based in Sydney, is \u201cexploring new consumer revenue streams\u201d through CableManagement, but will remain the managing director of The 4Cabling Group, which she launched in 2007.<\/p>\n <\/p>\n 4Cabling is Australia\u2019s leading online IT and data communications wholesaler. Since its launch, it has increased its revenue by an average of 200% each year.<\/p>\n <\/p>\n After noticing a growing demand for cable management products among SMEs and consumers, Kersh decided to set up CableManagement, which sells a wide range of cabling products.<\/p>\n <\/p>\n \u201cWe\u2019ve seen a steady rise in one-time enquiries from small business owners and private customers searching for cable management solutions for their homes and offices,\u201d Kersh says.<\/p>\n <\/p>\n \u201cTraditionally, 4Cabling has focused on servicing the needs of IT contractors and network administrators, and this remains our core business.<\/p>\n <\/p>\n \u201cBut the growing demand for cable management purchases drew our attention to the lack of options currently available for Australians searching for these kinds of products.<\/p>\n <\/p>\n \u201cSo we decided to dip our toes in the water.\u201d<\/p>\n <\/p>\n Kersh, who has previously blogged for StartupSmart<\/i>, estimates cable management products make up about 10% of the company\u2019s total sales volume. She believes the increased demand can be partially attributed to OHS concerns.<\/p>\n <\/p>\n \u201cThere are over two million SMEs in Australia, each with their own IT requirements and cable management needs,\u201d she says.<\/p>\n <\/p>\n \u201cEmployers are understandably keen to protect their employees from the hazards of the workplace, and these days most have OH&S as a high priority.\u201d<\/p>\n <\/p>\n \u201cEnvironments with a high exposure to cable clutter, such as government departments and education facilities, have understandably been the most eager to get their cables under control.<\/p>\n <\/p>\n \u201cNow, as more businesses are taking a flexible and mobile approach to working environments, [they are] purchasing smart and simple cable management solutions.\u201d<\/p>\n <\/p>\n Kersh says there has also been a lot of interest from mothers with young children looking to eliminate household hazards.<\/p>\n <\/p>\n \u201cIt amazes me how many enquiries we get from mothers in need of smart and safe cable management products,\u201d she says.<\/p>\n <\/p>\n \u201cYou\u2019d think with the kind of demand out there, someone would already have set up a website dedicated to home safety. There\u2019s a real market for it.\u201d<\/p>\n <\/p>\n There has also been a broader move towards wireless products and technology, Kersh says.<\/p>\n <\/p>\n \u201cThere\u2019s been a huge push towards wireless in recent years, but most electronic products still require cables at some point \u2013 even if just for charging,\u201d she says.<\/p>\n <\/p>\n \u201cSimple and stylish solutions to hide cables and keep them under control\u2026 have also been really popular.<\/p>\n <\/p>\n \u201cIt doesn\u2019t really surprise me, to be honest. I work with cables all day long and they\u2019re not the most aesthetically pleasing object.<\/p>\n <\/p>\n \u201cThey\u2019re great for transmitting data and powering devices, but I don\u2019t think they should be a major feature of anyone\u2019s interior design plan.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Young Australian entrepreneur Nicole Kersh has launched a new website called CableManagement.com.au, which sells cabling products to everyday consumers, following<\/p>\n","protected":false},"author":1,"featured_media":62981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,18,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/46883"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=46883"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/46883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62981"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=46883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=46883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=46883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}