{"id":46886,"date":"2023-10-20T15:51:39","date_gmt":"2023-10-20T15:51:39","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/adelaide-based-entrepreneurs-create-an-app-to-say-thanks-for-small-kindnesses-startupsmart\/"},"modified":"2023-10-20T15:51:39","modified_gmt":"2023-10-20T15:51:39","slug":"adelaide-based-entrepreneurs-create-an-app-to-say-thanks-for-small-kindnesses-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/adelaide-based-entrepreneurs-create-an-app-to-say-thanks-for-small-kindnesses-startupsmart\/","title":{"rendered":"Adelaide-based entrepreneurs create an app to say thanks for small kindnesses – StartupSmart"},"content":{"rendered":"
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A $1 lemonade icy pole led two young Adelaide-based entrepreneurs to create an app that allows users to reward people for acts of kindness by sending them a \u201cthanks\u201d along with a small donation to their charity of choice.<\/p>\n

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Good Thnx launched last week and over 1000 people have already used the platform to show their gratitude for the good deeds done by others.<\/p>\n

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The idea spawned from a hot summer\u2019s day when Ante Juricin bought his workmate Shannon Poulton an icy pole out of the blue.<\/p>\n

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\u201cThat\u2019s what really started the thought process. We were saying, \u2018how can you get someone to repeat that good deed? How can you say thank you in a way that motivates them to do it again?\u2019\u201d Poulton says.<\/p>\n

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\u201cThat\u2019s where Good Thnx came from.\u201d<\/p>\n

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The app allows users to send a short message and micro-donation over 10 cents to someone to reward them for an act of kindness.<\/p>\n

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Users simply enter the email of someone who has done a good deed, along with the message and a preferred charity. The recipient can then select which charity they want the money to go towards.<\/p>\n

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If it isn\u2019t allocated after two weeks, the donation goes to the charity the sender recommended.<\/p>\n

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A whole new backend donation system<\/b><\/h2>\n

After not being able to find a service that properly matched what they wanted to do, the pair decided to build their own backend payment system.<\/p>\n

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\u201cThe way things are done really didn\u2019t sit well with us,\u201d Poulton says.<\/p>\n

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\u201cThere are companies operating on a for-profit basis, sometimes taking upwards of 10% of a donation for profit.\u201d<\/p>\n

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Poulter says that with their system, 100% of donations actually go to the charity. Although there are currently service fees of 2% for donations under $50, and 1% for donations over $50, they hope to one day make it a 0% platform so no extra fees are placed on the donor.<\/p>\n

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The pair also created the Good Thnx Foundation, a not-for-profit public ancillary fund for the startup.<\/p>\n

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The online charity donation space is getting crowded, but Poulton says their startup is unique due to its backend system and focus on micro-donations.<\/p>\n

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\u201cIn Australia, micro isn\u2019t really that micro, it\u2019s usually $4 and above,\u201d he says. \u201cWe want to be the total other end of that. If someone wants to give 10 cents we want them to be able to.\u201d<\/p>\n

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Some well-known supporters<\/b><\/h2>\n

Good Thnx has attracted some prominent people to its advisory board, including Google Australia engineering director Alan Noble, and global chief strategy officer and consumer psychologist Adam Ferrier.<\/p>\n

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The startup is using technology to create change for the better in society, Noble says.<\/p>\n

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\u201cGood Thnx is based on the simple, yet powerful idea that technology can be a tremendous force for good, by creating something extraordinary from ordinary deeds performed every day,\u201d he says.<\/p>\n

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Five charities, including World Vision Australia and WWF-Australia, have already signed up to the platform, and Poulter says they\u2019re getting emails every day from more that want to be involved.<\/p>\n

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The startup was bootstrapped initially by the duo and they closed a seed funding round of $300,000 last year.<\/p>\n

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Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> <\/i>StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

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