{"id":46984,"date":"2023-10-20T15:52:00","date_gmt":"2023-10-20T15:52:00","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/danish-delight-awaits-four-creative-startups-startupsmart-2\/"},"modified":"2023-10-20T15:52:00","modified_gmt":"2023-10-20T15:52:00","slug":"danish-delight-awaits-four-creative-startups-startupsmart-2","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/danish-delight-awaits-four-creative-startups-startupsmart-2\/","title":{"rendered":"Danish delight awaits four creative startups – StartupSmart"},"content":{"rendered":"
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Four creative startups have been selected to vie for the chance to represent Australia at a global event for creative entrepreneurs.<\/p>\n

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The Creative3 Pitch finalists will compete at an event in September to decide which one will be flown to Denmark to participate in the Creative Business Cup, where they will pitch to some of the biggest venture capitalists in Europe and battle it out for a prize pool of more than US$35,000.<\/p>\n

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QUT Creative Enterprise Australia is presenting the local competition, and CEO Anna Rooke says it has attracted the largest number of applicants they\u2019ve received since it began six years ago, with over 60 startups in the race.<\/p>\n

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\u201cIt\u2019s always refreshing to see new startup talent come to the fore,\u201d Rooke says.<\/p>\n

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\u201cWe\u2019re really pleased with the level and quality we\u2019ve seen coming through. Compared to when we started the quality, technology, diversity and scalability of new ideas really reflects the maturing of the Australian creative technologies ecosystem.\u201d<\/p>\n

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The finalists include Men on the Moon, developers of an app that helps retailers turn foot traffic into real business, ComiXchat, which turns conversations into comics, BrandSpot, a brand management platform and online art marketplace BlueThumb.<\/p>\n

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Rooke says they were picked for their global potential and the people behind them.<\/p>\n

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\u201cWe were looking for businesses that had an application or core technology in the creative industries, a clearly defined market execution plan, the ability to scale and grow globally, and the ability to pitch that idea,\u201d she says.<\/p>\n

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The Creative3 Pitch was launched with the aim of building the capacity of startup founders in the creative industries, and increasing the number of investor-ready businesses.<\/p>\n

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\u201cWe created it to connect some amazing creative technology startups with investors who have an interest and appetite in these types of companies,\u201d Rooke says.<\/p>\n

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\u201cOften the creative industries in Australia aren\u2019t seen as being in the mainstream,\u201d she says.<\/p>\n

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\u201cNot all businesses have a core IP portfolio, and that somehow puts them in a higher risk category for investors who haven\u2019t had exposure to this.<\/p>\n

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\u201cWe want to break down some of those barriers, and we\u2019re also putting our money where our mouth is and investing in this sector.\u201d<\/p>\n

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Past Creative3 Pitch finalists include Handkrafted, Trademark Vision and Project Tripod, who have all received funding following the competition.<\/p>\n

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In terms of advice for the four finalists, Rooke says it\u2019s all about developing a compact and efficient pitch.<\/p>\n

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\u201cPractice is the number one thing to do,\u201d she says.<\/p>\n

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\u201cKeep it really tight and clearly articulate your value proposition and the amazing team that can deliver.\u201d<\/p>\n

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Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> <\/i>StartupSmart School can help.<\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"

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