{"id":47026,"date":"2023-10-20T15:52:09","date_gmt":"2023-10-20T15:52:09","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/five-key-steps-to-start-exporting-overseas-startupsmart\/"},"modified":"2023-10-20T15:52:09","modified_gmt":"2023-10-20T15:52:09","slug":"five-key-steps-to-start-exporting-overseas-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/five-key-steps-to-start-exporting-overseas-startupsmart\/","title":{"rendered":"Five key steps to start exporting overseas – StartupSmart"},"content":{"rendered":"
\"feature-crates-thumb\"<\/div>\n

\"feature-crates-thumb\"Australian small businesses generally like to keep things local, it seems, if we are to judge the state of play from SmartCompany<\/i>\u2019s recent Smart50 Awards.<\/p>\n

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The annual rundown of the fastest growing SMEs in the land showed that just 11 of the top 50 export their goods or services overseas.<\/p>\n

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This lack of international vision is something that start-ups would be unwise to follow. A report out last month by the Boston Consulting Group showed that Australian businesses not in the mining sector could earn a mammoth $126 billion by 2021 if they shifted their focus to the burgeoning Asian export market.<\/p>\n

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So how can you get started on the exporting trail? Craig Ford, director of flourishing international trade advisory firm My Import Label, says that it can be done relatively rapidly.<\/p>\n

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\u201cWhile strategic exporting should only be considered after your business has developed a strong customer following in your home market, provided you have a suitable online store, you can start marketing to, and taking export orders from your first day of business,\u201d he says.<\/p>\n

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Here are Ford\u2019s five key steps to get your export operation up and running:<\/p>\n

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 <\/p>\n

1. Check your online eCommerce store has exporting capability<\/h2>\n

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Specifically look for:<\/p>\n

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  • Automated international delivery calculation; and<\/li>\n<\/ul>\n
      \n
    • Activate\/deactivate select countries. We do recommend you activate some countries, and deactivate countries that are known scammer locations, to avoid suspect transactions.<\/li>\n<\/ul>\n

       <\/p>\n

      2. Look first at your neighbouring markets<\/h2>\n

       <\/p>\n

      For the Australian eastern seaboard (Queensland down to Tasmania), you should be looking at New Zealand from day one.<\/p>\n

       <\/p>\n

      New Zealand is closer than Western Australia so parcel delivery will be quick and there should be minimal, if any product adaptations for the market.<\/p>\n

       <\/p>\n

      So when planning your online store and digital marketing strategies, consider reserving your domain in that country (for New Zealand it\u2019s a .co.nz domain), and consider local online advertising in the market.<\/p>\n

       <\/p>\n

      Also check your marketing messages; just because Australia\/New Zealand are close neighbours it does not mean your advertising will work as well there, so consider local trends.<\/p>\n

       <\/p>\n

      While it may not be necessary to register a business in that country, it can help facilitate market access by observing local practices for your product market.<\/p>\n

       <\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Australian small businesses generally like to keep things local, it seems, if we are to judge the state of play<\/p>\n","protected":false},"author":1,"featured_media":62895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,11,22,17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47026"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47026"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62895"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}