Leading \u2018mumpreneur\u2019 Cas McCullough has highlighted the struggles of home-based micro businesses ahead of International Work At Home Person Week, calling for more support from government and industry.<\/p>\n
<\/span><\/p>\n <\/p>\n McCullough is the founder of home-based businesses Mumatopia and Support a Work At Home Person, a social networking community for home-based business owners. McCullough is also a regular StartupSmart<\/i> blogger.<\/p>\n <\/p>\n According to McCullough, the boom in home-based micro businesses can be attributed to social media and a thriving international eCommerce environment.<\/p>\n <\/p>\n But she says governments are failing to keep pace with the boom, warning businesses will continue to fail as fast as they start up unless they receive greater support.<\/p>\n <\/p>\n According to the Australian Bureau of Statistics, micro businesses account for 84.2% of all active businesses in Australia.<\/p>\n <\/p>\n \u201cMicro businesses account for the largest number of businesses in Australia but they\u2019re also failing at about the same rate as they are starting,\u201d McCullough says.<\/p>\n <\/p>\n Her comments come ahead of International Work At Home Person Week, hosted by Support A WAHP, which will take place from February 4-9 after launching last year<\/a>.<\/p>\n <\/p>\n McCullough says the issues facing micro businesses continue to mount.<\/p>\n <\/p>\n \u201cIt\u2019s little things that drive you nuts really. I recently registered another business name and was shocked that I had to make my home address public online in relation to my business,\u201d she says.<\/p>\n <\/p>\n \u201cWhat\u2019s to stop someone from stalking me at home? Governments should be protecting home-based business owners, not hanging them out to dry and leaving them vulnerable.\u201d<\/p>\n <\/p>\n The National Business Name Register, which is administered by the Australian Securities and Investments Commission, is a contentious issue among home-based businesses.<\/p>\n <\/p>\n Businesses are required to include a physical address on the register. For many home-based businesses, their only physical address is their personal address.<\/p>\n <\/p>\n