{"id":47145,"date":"2023-10-20T15:52:35","date_gmt":"2023-10-20T15:52:35","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/how-do-i-commercialise-a-new-product-startupsmart\/"},"modified":"2023-10-20T15:52:35","modified_gmt":"2023-10-20T15:52:35","slug":"how-do-i-commercialise-a-new-product-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/how-do-i-commercialise-a-new-product-startupsmart\/","title":{"rendered":"How do I commercialise a new product? &#8211; StartupSmart"},"content":{"rendered":"<p>The process of commercialising a new product or idea is a long and potentially difficult one. Entrepreneurs generally requite patience, support and money to see an idea through to market.<\/p>\n<p><span id=\"more-204\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The commercialisation process will typically feature these steps:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Idea generation.<\/li>\n<li>Market research to ensure the idea is a viable one.<\/li>\n<li>Design.<\/li>\n<li>Prototype development.<\/li>\n<li>Initial testing and trialling.<\/li>\n<li>Modification and redevelopment.<\/li>\n<li>Further testing, including market testing.<\/li>\n<li>Further modification is necessary.<\/li>\n<li>Development of a marketing plan.<\/li>\n<li>Marketing the product.<\/li>\n<\/ul>\n<p>All of these steps carry with them their own specific challenges and timeframes. Design and development can be a particularly long process, as you work to get the product just right.<\/p>\n<p>&nbsp;<\/p>\n<p>Seeking professional help throughout is advisable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The process of commercialising a new product or idea is a long and potentially difficult one. Entrepreneurs generally requite patience,<\/p>\n","protected":false},"author":1,"featured_media":62834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47145"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47145"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62834"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}