{"id":47297,"date":"2023-10-20T15:53:07","date_gmt":"2023-10-20T15:53:07","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/payment-and-instant-feedback-startup-trurating-makes-aussie-debut-startupsmart\/"},"modified":"2023-10-20T15:53:07","modified_gmt":"2023-10-20T15:53:07","slug":"payment-and-instant-feedback-startup-trurating-makes-aussie-debut-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/payment-and-instant-feedback-startup-trurating-makes-aussie-debut-startupsmart\/","title":{"rendered":"Payment and instant feedback startup truRating makes Aussie debut – StartupSmart"},"content":{"rendered":"
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UK-based point-of-payment ratings system truRating has launched in Australia, as CEO and founder Georgina Nelson says the sector is \u201cripe for disruption\u201d.<\/p>\n

The startup allows a question to be answered via the payment terminal, with the customer rating the experience, service, value, atmosphere or product from zero to nine.<\/p>\n

TruRating launched in the UK in February, and has processed over 400,000 ratings, with an 88% participation rate among customers.<\/p>\n

It\u2019s currently in a pilot phase in Australia, and will launch properly early next year.<\/p>\n

\u201cOur initial technology release focuses on larger retailers and hospitality companies whose payment systems are integrated with their till,\u201d Nelson says.<\/p>\n

\u201cLater in the year we\u2019ll also be available to smaller merchants whose payment terminals operate as standalone units.\u201d<\/p>\n

Nelson says Australia is a \u201cnatural fit\u201d for truRating\u2019s first international expansion.<\/p>\n

\u201cAustralia has a thriving payments industry, with a stable but competitive acquiring base and a few main players in the integration and terminal space, all of whom are looking for innovative solutions to provide to their merchant customers,\u201d she says.<\/p>\n

Australia\u2019s growing fintech sector<\/h3>\n

The launch comes as there has been an increasingly focus on Australia\u2019s fintech startup scene, with the opening of a large co-working space<\/a> in Sydney, and the chief executive of Tyro calling for<\/a> 1000 fintech startups to be created in the city in the next two years.<\/p>\n

Nelson says fintech in Australia is still in its infancy, but there are many opportunities for local and international players.<\/p>\n

\u201cThe Australian fintech entrepreneur market is in its early stages in comparison to the UK and London where our head office is located,\u201d she says.<\/p>\n

\u201cHowever, there is a vibrant startup community that is beginning to take shape, along with nascent incubators and funding opportunities.\u201d<\/p>\n

\u201cWe see the Australian payments industry as ripe for disruption and providing a great opportunity for highly innovative companies like ours to rapidly build momentum and success.\u201d<\/p>\n

Although it is becoming an increasingly competitive market, Nelson says truRating will offer something new to Australian businesses.<\/p>\n

\u201cWe\u2019re really in a unique space \u2013 there\u2019s nothing like truRating in Australia that is able to reliably capture mass customer feedback at the point of purchase,\u201d she says.<\/p>\n

\u201cWhilst other methods have their benefits in gathering small amounts of rich qualitative commentary, merchants are really looking for a bedrock of data that they can consistently rely on to make sound business decisions.\u201d<\/p>\n

The feedback has been positive from the pilot stage, Nelson says.<\/p>\n

\u201cAlthough truRating is very much in its early stages in Australia, we\u2019re confident of achieving the same success as we\u2019ve already seen in the UK,\u201d she says.<\/p>\n

Raising your<\/i> first round of capital<\/i><\/a>? Starting a<\/i> crowdfunding campaign<\/i><\/a>? Want to grow your business<\/i> with Instagram?<\/i><\/a> StartupSmart School can help.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

UK-based point-of-payment ratings system truRating has launched in Australia, as CEO and founder Georgina Nelson says the sector is \u201cripe<\/p>\n","protected":false},"author":1,"featured_media":62753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,9,11,24,22,18,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47297"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47297"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62753"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}