{"id":47298,"date":"2023-10-20T15:53:08","date_gmt":"2023-10-20T15:53:08","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/online-platform-pledger-pitches-in-to-connect-companies-with-charities-startupsmart\/"},"modified":"2023-10-20T15:53:08","modified_gmt":"2023-10-20T15:53:08","slug":"online-platform-pledger-pitches-in-to-connect-companies-with-charities-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/online-platform-pledger-pitches-in-to-connect-companies-with-charities-startupsmart\/","title":{"rendered":"Online platform Pledger pitches in to connect companies with charities – StartupSmart"},"content":{"rendered":"
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One of the finalists at this Friday\u2019s Sydney Genesis student entrepreneur pitching competition hopes to provide charities with an easier way to access support from corporate sponsors.<\/p>\n

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Pledger is an online platform that aims to link charities and small to medium-sized businesses together on the basis of characteristics like geography, industry and desired level of commitment.<\/p>\n

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The co-founder of the fledgling startup, Nicholas Rudder, says the idea arose after consulting people he knew working for charities.<\/p>\n

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\u201cOur premise is basically we want to be an online bidirectional portal that matches small-medium enterprises to charity events,\u201d he says.<\/p>\n

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\u201cWe found that on average there are about 250,000 charity events in Australia alone.<\/p>\n

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\u201cCharity events are always looking for corporate sponsors, they\u2019re always trying to get resources whether it be monetary, product donations, or manpower and businesses in general are looking to give back to the community and raise their philanthropic profile.\u201d<\/p>\n

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Charities and businesses will be able to sign up to the service, answer a brief questionnaire and then be matched with each other according to the various characteristics.<\/p>\n

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\u201cOur main value proposition is providing the match, once businesses are matched with a charity they can pledge or contribute in three main ways, monetary funds, manpower, or they can donate through free product,\u201d Rudder says.<\/p>\n

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Pledger was selected from 38 applications in two categories, commercial and social not-for-profit startups.<\/p>\n

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Joining pledger in the final eight are:<\/p>\n

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