Recruitment start-up OneShift is hoping to raise up to $30 million to fund its expansion into New Zealand and south-east Asia, with US venture capital firms among the list of possible investors.<\/p>\n
<\/span><\/p>\n <\/p>\n OneShift, led by 22-year-old Genevieve George, describes itself as a game-changing employment service and an Australian-first in the way it searches for and recruits workers.<\/p>\n <\/p>\n As the name suggests, OneShift allows employers to hire staff on a one-shift basis.<\/p>\n <\/p>\n George came up with the concept while travelling around Europe, where she identified a gap in the market. She saw there was a need for people to secure work on a short-term basis in order to cover basic living costs.<\/p>\n <\/p>\n OneShift does away with the traditional resume format, encouraging prospective employees to upload video resumes. Employers are charged a flat $22 when they hire someone, which can occur up to two hours before a shift.<\/p>\n <\/p>\n George is the daughter of Philip George, who, in addition to being executive chairman of OneShift, heads up property development firm The George Group.<\/p>\n <\/p>\n In 2004, Philip sold the family business, Mrs Crocket\u2019s Kitchen, to IronBridge Capital for a reported $110 million.<\/p>\n <\/p>\n She initially funded OneShift with her father\u2019s help. It has since attracted more than 70,000 users, with a number of high-profile employers including Hungry Jacks.<\/p>\n <\/p>\n Having set its sights on New Zealand and South-East Asia, OneShift is now looking to raise funds, enlisting the help of Oaktower Advisory.<\/p>\n <\/p>\n Recruitment companies, Australian media conglomerates and US venture capital firms have all been flagged as potential investors. But George says she\u2019s looking for more than just money.<\/p>\n <\/p>\n \u201cI think you can find a partner with cash anytime. It\u2019s really important we find a partner with not just cash. We\u2019re really trying to find a partner who can bring something besides cash to the table,\u201d she says.<\/p>\n <\/p>\n \u201cIt\u2019s [also] really important to find someone where we stay in control.\u201d<\/p>\n <\/p>\n Oaktower managing director Oliver Klotz told the AFR<\/i> he is looking to raise between $20 million and $30 million in return for 20-40% of OneShift, with George to retain control.<\/p>\n <\/p>\n She says the move into New Zealand and Asia should be fairly straightforward.<\/p>\n <\/p>\n \u201cWe\u2019re doing New Zealand early this year\u2026 And then looking to south-east Asia at the end of this year or the start of next year,\u201d she says.<\/p>\n <\/p>\n \u201cIf you look at the model, it\u2019s just about matching employees to employers. Everyone needs work or workers to develop their business.\u201d<\/p>\n <\/p>\n Beyond New Zealand and Asia, George says she would love to see the company expand to America, the United Kingdom and Europe. But for now, Australia remains the primary focus.<\/p>\n <\/p>\n \u201cWe can go anywhere but you need to get a really strong foundation at home, and what\u2019s close to home, before you can start reaching out further and further,\u201d she says.<\/p>\n <\/p>\n \u201cI see OneShift as a lifestyle choice for people. It\u2019s about having that flexibility for job seekers as well as employers.<\/p>\n <\/p>\n \u201cThe world\u2019s going to get smaller and smaller, so it\u2019s about moving with people\u2019s lifestyles.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Recruitment start-up OneShift is hoping to raise up to $30 million to fund its expansion into New Zealand and south-east<\/p>\n","protected":false},"author":2,"featured_media":62742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47308"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47308"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62742"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}