{"id":47311,"date":"2023-10-20T15:53:14","date_gmt":"2023-10-20T15:53:14","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/refreshhq-goes-from-idea-to-350000-funding-in-five-months-startupsmart\/"},"modified":"2023-10-20T15:53:14","modified_gmt":"2023-10-20T15:53:14","slug":"refreshhq-goes-from-idea-to-350000-funding-in-five-months-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/refreshhq-goes-from-idea-to-350000-funding-in-five-months-startupsmart\/","title":{"rendered":"RefreshHQ goes from idea to $350,000 funding in five months – StartupSmart"},"content":{"rendered":"
\"RefreshHQ\"<\/div>\n

Melbourne start-up RefreshHQ.com has raised $350,000 in funding from a clutch of Australian investors, just five months after founder Phil Bosua came up with the idea for the business.<\/p>\n

<\/span><\/p>\n

 <\/p>\n

Bosua devised the idea for RefreshHQ while taking part in the AngelCube incubator program, subsequently raising the cash from a handful of backers, including internet entrepreneur Guy King and investment firms Beacon New Ventures and Compass Capital.<\/p>\n

 <\/p>\n

The funding, for around 30% of the venture, values Bosua\u2019s business at $1.25 million. The money is being used to hire technical and operational staff to join Bosua.<\/p>\n

 <\/p>\n

RefreshHQ provides a social enterprise software offering that turns brands\u2019 Facebook pages into \u201cinteractive video experiences.\u201d<\/p>\n

 <\/p>\n

The app aims to make companies\u2019 Facebook pages more engaging to customers by presenting the information in video form. Clients including Kenwood and L\u2019Oreal have already signed up to the $1,200-a-month offering.<\/p>\n

 <\/p>\n<\/p>\n

 <\/p>\n

Bosua says that he got the idea for RefreshHQ from Qwicki, a website that \u201cre-visualises\u201d Wikipedia entries.<\/p>\n

 <\/p>\n

\u201cI was a fan boy for the site for about six months before I thought that I could so the same thing for Facebook,\u201d he says.<\/p>\n

 <\/p>\n

\u201cAs soon as you experience it, you think that it is a far better way of engaging with Facebook. I think it will be the next revolution on the web, with all of the rich content out there.\u201d<\/p>\n

 <\/p>\n

Bosua says he was invited to apply to the AngelCube programme, where he settled upon the idea for RefreshHQ.<\/p>\n

 <\/p>\n

\u201cI had a few ideas and AngelCube challenged me to think big,\u201d he says. \u201cThe biggest one I could think of was to re-visualise Facebook.\u201d<\/p>\n

 <\/p>\n

\u201cAngelCube was the best experience of my life \u2013 it taught me to put a structure around my gut feel. It taught me a lot about how my product would fit into the market \u2013 it really opened my mind. Previously, it was a consumer play, but now we are moving to a B2B model.\u201d<\/p>\n

 <\/p>\n

Bosua says that he\u2019s currently weighing up whether to remain in Australia or decamp to the US, adding that he was considering applying for fabled incubator Y Combinator.<\/p>\n","protected":false},"excerpt":{"rendered":"

Melbourne start-up RefreshHQ.com has raised $350,000 in funding from a clutch of Australian investors, just five months after founder Phil<\/p>\n","protected":false},"author":1,"featured_media":62740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47311"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47311"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62740"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}