{"id":47324,"date":"2023-10-20T15:53:17","date_gmt":"2023-10-20T15:53:17","guid":{"rendered":"http:\/\/startupsmart.test\/2023\/10\/20\/rental-start-up-open-shed-wins-nokia-innovation-competition-startupsmart\/"},"modified":"2023-10-20T15:53:17","modified_gmt":"2023-10-20T15:53:17","slug":"rental-start-up-open-shed-wins-nokia-innovation-competition-startupsmart","status":"publish","type":"post","link":"https:\/\/www.startupsmart.com.au\/uncategorized\/rental-start-up-open-shed-wins-nokia-innovation-competition-startupsmart\/","title":{"rendered":"Rental start-up Open Shed wins Nokia innovation competition – StartupSmart"},"content":{"rendered":"
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Open Shed, an online rental start-up, has emerged from a field of more than 100 budding entrepreneurs to win $10,000 and mentoring in Nokia\u2019s In Hindsight competition.<\/p>\n

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The business\u2019 founders, Lisa Fox and Duncan Stewart, will receive the money from Nokia, while mentorship will be provided by Jaimie Fuller, CEO of sportswear brand Skins.<\/p>\n

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Open Shed is a peer-to-peer site that allows users to rent each other\u2019s belongings for occasional use.<\/p>\n

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Aimed at providing Australians more \u201cresourceful and sustainable\u201d lives, the business claims to save people money on items such as power drills for DIY use or bicycles for impromptu rides.<\/p>\n

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Sydney-based couple Fox and Stewart quit their jobs in March and gave up their rented property in order to concentrate on Open Shed.<\/p>\n

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The duo came up with the idea after seeing similar concepts in the UK and US. Open Shed launched in beta mode in October.<\/p>\n

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The business was picked for the prize from a five-strong shortlist via a mixed public and judging panel vote. The judges included Chris Carr, managing director of Nokia, Suzi Dafnis, community director of the Australian Businesswomen\u2019s Network and Fuller.<\/p>\n

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Earlier this month, Nokia denied that its $10,000 prize was a meagre reward for the winner of the competition<\/a>.<\/p>\n

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Fox says: \u201cWith Open Shed, we\u2019re trying to shape new consumer behaviour around collaborative consumption.\u201d<\/p>\n

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\u201cThe website is just seven weeks old but growing rapidly, so to have the mentoring support of Jaimie Fuller, along with $10,000 is a major boost for us.\u201d<\/p>\n

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Fuller adds: \u201cThis is a really cracking idea with huge potential. Looking back at my own journey as an entrepreneur, the advice and guidance I\u2019ve received along the way has played a significant part in Skins\u2019 success today.\u201d<\/p>\n

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\u201cI\u2019m looking forward to spending time with Duncan and Lisa and supporting them on this journey.\u201d<\/p>\n

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Carr says: \u201cThe standard of submissions was incredibly high, and all the top five finalists put forward a strong case. It was Open Shed, however, that impressed the judges the most.\u201d<\/p>\n

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\u201cNot only did they present a sound business plan, but the idea itself is unique, has the potential to be very successful and supports sustainability \u2013 which is becoming increasingly important to many Australians.\u201d<\/p>\n

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Open Shed, an online rental start-up, has emerged from a field of more than 100 budding entrepreneurs to win $10,000<\/p>\n","protected":false},"author":2,"featured_media":62734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,28,1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47324"}],"collection":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/comments?post=47324"}],"version-history":[{"count":0,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/posts\/47324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media\/62734"}],"wp:attachment":[{"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/media?parent=47324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/categories?post=47324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.startupsmart.com.au\/wp-json\/wp\/v2\/tags?post=47324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}